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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Click To Tweet.

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Constant Content Writer Success Story: Variety + Creativity + Positivity = Opportunity

Constant Content

The Constant Content editorial team also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. First, many clients I’ve written for have specific guidelines and offer valuable feedback when necessary.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. It’s important that your content supports visitors becoming customers. #SEO Use the Keywords Everywhere plug-in to determine monthly search volume.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Jon Burkhart, founder, TBC Global . productivity Click To Tweet. Share in the comments.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. 1,000: Invest in keyword research tools like SEMrush. CMWorld Click To Tweet.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points.

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