Contently

DECEMBER 14, 2022

With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes Lead Generation.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Neil Patel

SEPTEMBER 22, 2021

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. Select “Lead generation” as your marketing objective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Shorthand Content Marketing

JULY 22, 2022

In contrast to content on social media platforms, who own the site people see your content on, your website belongs to you. . For this reason, a big part of your content strategy should be to focus on drawing more viewers to your website whenever possible. Each social platform has unique ways to interact with content.

Engagement 52

Engagement Content Brand Awareness Social Media 52

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. Video creation (creating tutorials and how-to’s). White papers/ebooks (providing research insights). Ready to sign up?

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Shorthand Content Marketing

APRIL 4, 2023

The majority of the time, consumers see your social media posts, blog posts, and white papers on their phones or tablets. It includes the complexity of your content, the writing style, the legibility, and even the fonts you use. You must make your website content easy to skim or scan.

Content Marketing 52

Content Marketing Marketing Content Text 52

The Hoth

NOVEMBER 30, 2022

That means providing user pricing guides, case studies from satisfied customers, webinars , and white papers. . If you’re able to nurture your leads better than competitors, you’ll likely win their business. . This is the stage of the funnel where prospects are more serious about making a purchase.

Marketing 105

Marketing Education Construction Landing Page 105

Contently

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. See where we’re going with this?

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

Neil Patel

OCTOBER 18, 2021

Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.) podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers.

Content 134

Content Content Creation Social Media Promotion 134

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Search intent. Automate email marketing.

Sales 65

Sales Landing Page Lead Generation Social Media 65