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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Two common long-form mediums are white papers and eBooks. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads. What Is an eBook?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. This type of content further educates and nurtures that sale from a user.

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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

Case study vs. white paper A case study is often mixed up with a white paper , another popular marketing document. While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry.

Writing 82
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The Content Marketer’s Guide to Content Writing Pricing

Express Writers

Average White Paper Cost Average Cost: $105 per page before design White papers turn information into a downloadable asset or lead magnet. They are a cornerstone of your lead generation content. They are a longer format to dig deeper into a topic than white papers. You should!

Content 78
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How To Write an Effective SEO Content Brief

ContentWriters

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search.

SEO 98
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Email copywriting best practices for better conversion rate

Credible Content

Downloading your white paper or case study. Every non-“buy from us” email campaign is a lead generation campaign, and such campaigns are as important as asking people to buy from you. There may be a landing page that asks people to download a white paper or a case study. This could be.

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. In other words, there’s a ton of opportunity for B2B copywriters.