The Creative Penn

NOVEMBER 25, 2022

Consolidation in the traditional publishing industry over the last decade has resulted in many more editors working as freelancers, so authors have a wealth of professionals available for hire in every genre. The editor can assess what level your manuscript is at, and you can decide whether their editorial style is right for you.

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Proofreader Editorial Creativity Construction 98

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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Editorial Content Content Creation Collaboration 83

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

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Editorial Social Media Content Marketing Brand Awareness 107

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Writer Content Freelance Editorial Team 107

Pronto Marketing

SEPTEMBER 15, 2022

Identify your target audience The first step in creating a successful blog content strategy is identifying your target audience. Blogging in itself is easy: you put some words together, publish them on your site and Voilà! However, if you publish content that helps solve Terry’s perceived problems, then you might have a chance.

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Editorial Content Blog Blogging 52

Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Supercharging your content.

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Content Hacker

APRIL 27, 2023

Hiring processes: Companies increasingly employ natural language processing (NLP) tools during recruitment efforts; however, these may inadvertently discriminate against certain applicants if they don’t recognize specific dialects or cultural nuances within submitted documents. Why Do AI Content Detectors Often Return Inaccurate Results?

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IT Content Writing Style Text 52

Neil Patel

JUNE 1, 2021

Some influencers use video ideas like this to talk about surgeries they underwent, how they chose their colleges, or document their teenage fun moments. So this is like an editorial line for videos, with a good potential for going viral. But, like everything your company will publish online, videos about memories must be relevant.

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. An editorial calendar is not a #contentmarketing strategy, rants @MicheleLinn. Click To Tweet. Click To Tweet.

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Editorial Content Marketing Architecture Marketing 105

Neil Patel

OCTOBER 13, 2020

This is also applicable if you will need the firm to be physically present, whether it’s for setting up a new IT system or scanning last year’s tax documents. This is a document you can use as a resource moving forward. Perhaps the biggest opportunity for outsourcing is through content generation. can all review.

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Freelance Projects Manufacturing Social Media 141

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

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Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. Content that’s not backed by an editorial mission statement is like a ship w/out a compass. The good news?

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Editorial Content Marketing Publisher Publishing 94

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Click To Tweet.

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Content Marketing Marketing Content Brand Awareness 111

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Search Engine Optimization Marketing 97

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. If you document it, you can achieve it. Document your content marketing mission statement.”.

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Content Marketing Marketing Content Editorial Team 90

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher. Learn your target audience’s biggest pain points.

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Content Social Media Promotion Editorial 46

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. The exact purpose of a guest post depends on the content marketing strategy, but nearly every guest post will provide a range of benefits to its author. Ideally – they have also been published on other authoritative sites.

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Post Portfolio Editorial Social Media 104

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. Where it’s published.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.

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Editorial Content Social Media Promotion 103

Bramework

FEBRUARY 7, 2023

This one-page PDF covers everything you need to do before hitting publish, including keyword research, internal linking, and promoting your post on social media. Photo by Mindspace Studio on Unsplash Step 9: Final Edit Repeat your editorial process and make any final changes before publishing your blog post.

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Blog Post Post Blog Blogging 105

Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Content Marketing IT Marketing Editorial 52

Moz

JANUARY 20, 2020

Here’s what I figured out about scaling content through this process. Our old editorial calendar was a Google sheet. I started it back when JotForm was publishing one or two blogs per week and needed a way to keep it organized. We consider our style guide to be a sort of living, ever-changing document. Let’s be real here.

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Content Marketing Editorial Marketing Content 67

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Editorial Content Editorial Team Projects 80

Intergrowth

JANUARY 11, 2023

This article explains the basics of content development, then dives into Inter’s proven 7-step content marketing strategy to show you the why and the how. What is Content Development? Content development is the process of creating content for a website from start to finish. Publishing.

Search Engine Optimization 82

Search Engine Optimization Content Keywords Agency 82

Express Writers

MARCH 21, 2023

Maintaining a regular blog is a valuable marketing tool that can help businesses connect with their customers and grow their business. According to a study published by HubSpot, companies with blogs are more successful than those without. You can also schedule time for writing and any other content creation needs.

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Blog Blogging Social Media Keywords 52

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? The solution? out of 5 stars.

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Projects Management Marketing Collaboration 62

BKA Content

MAY 26, 2023

Edition is also a noun, but it is used when writing about editing, publishing or broadcasting. Edition refers to a single printing that differs from another publication and is published at separate times, a specific number of copies issued at the same time or a publication that is altered in some manner to allow for a new item of that work.

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Insurance Editorial Copy Collaboration 52

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. For instance, the majority of Content Marketing Institute research is ungated.

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Projects Landing Page Editorial Brand Awareness 96

Neil Patel

NOVEMBER 4, 2020

Here are the results for the keyword “content marketing tips.”. And it’s a vital part of building editorial backlinks that matter in today’s SEO landscape. The RSS Feed tab shows the latest posts from the blog’s feed with the author’s name, date of publishing, and the number of comments on the post.

SEO 145

SEO Keywords Social Media Text 145

Content Marketing Institute

MARCH 29, 2018

Artificial intelligence exists today that can automate and enhance many aspects of marketing. Context – enabled by a content strategy that transcends departmental silos and funnels – makes the customer experience. Content reuse reduces costs of development, review, and maintenance, and increases consistency and quality.

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Content Editorial Team Script Copy 105

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Editorial Team Content Social Media Collaboration 103

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

OCTOBER 31, 2017

And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. In contrast, proofreaders review the content after it has gone through the editing process. HANDPICKED RELATED CONTENT: The Content Marketing Book of Answers: Managing Your Content.

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Proofreader Copy Editor Content Content Creator 87