Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Use @evernote for to-do lists, content ideas, business plans, notes, etc.

Marketing 104

Marketing Editorial Team Editorial Text 104

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

Brand 95

Brand IT Editorial Team Social Media 95

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. Here’s the kicker.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. You probably do too.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

JANUARY 24, 2019

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

JANUARY 15, 2019

Facebook, Instagram, and YouTube let you give your video content a title and description. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 95

Landing Page Editorial Team Editorial Brand Awareness 95

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. 8+ Tools to Find Related Keywords for Your Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JUNE 25, 2018

It will show you sentiment, top keywords , links associated with your search, and the strength of that mention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get more ideas on how to transform existing practices, like brand monitoring, into awesome content.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 22, 2018

You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. HANDPICKED RELATED CONTENT: The Smart (and Not-So-Smart) Ways to Use Vanity Metrics. Keyword search volume. For any sort of commercial term, advertisers are buying tons of your keyword search traffic through Google AdWords.

Editorial Team 89

Editorial Team Keywords Medical Engineering 89

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? The Reality of Legal Content Marketing. Where To Find a Legal Content Writer.

Content Writer 52

Content Writer Writer Content Copywriter 52

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. The web is getting to be a better place after all. Is it worth the trouble?

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Keyword selection. Keywords are probably the easiest SEO area to mess up. Keywords are probably the easiest SEO area to mess up.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., One more mistake of mine was the usage of keywords as an anchor. but you will definitely find EXACT contacts there). Hello Admin!

Post 47

Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 102

Content Creator Script Editorial Team Portfolio 102

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

JANUARY 25, 2018

A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Enter third-party review websites. Click To Tweet.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. Do your keyword research. Check your search traffic.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. The tool is flexible enough to handle the entire content reuse process.

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

MAY 24, 2018

Is a hot topic or does not have existing helpful content – If all goes well, you’re going to build the definitive resource on this subject. The process is not too different from choosing your top priority SEO keywords. HANDPICKED RELATED CONTENT: How to Find and Reuse Your Best Content [Tools].

Content 106

Content Editorial Team Promotion Social Media 106

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

Before Google started hiding keyword data under “not provided,” monitoring branded searches was simple. You just had to look at your keyword data in the Google Analytics traffic report. Include keywords for as many variations of your brand name as possible. Keyword Planner. Sadly, tracking this used to be much easier.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111