Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

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Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

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Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. Do it half-hearted. Come up short.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Social media promotion: Zapier.

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Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. HANDPICKED RELATED CONTENT: 17 IFTTT Recipes to Help Every Content Marketer Work Better.

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Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. In the How Well Does Your Marketing Sell Marketing? College students want meaningful careers & they don’t see #marketing as one of those via @GfK #study. HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro.

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Contently

JANUARY 3, 2023

The United Nations has also issued a set of principles for the development and use of AI , which is intended to promote the responsible development and use of AI and focus on human rights. The Center for Democracy & Technology is a non-profit organization promoting the responsible use of technology, including AI.

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Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

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The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. Don’t write “velcro.”

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Content Marketing Government Marketing Food 86

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

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BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about. Do You Need a Hand With Content Mapping?

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Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy.

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Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. The exact purpose of a guest post depends on the content marketing strategy, but nearly every guest post will provide a range of benefits to its author. There are many reasons to start guest posting. What Are the Benefits of Guest Posting?

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Publishing Trends

DECEMBER 19, 2022

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. PROMOTIONS.

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Content Hacker

FEBRUARY 19, 2024

By selecting strong SEO keywords and implementing smart linking, you’ll position your brand and your content for success. Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar.

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Article Writing

NOVEMBER 16, 2022

They will focus all their attention and marketing efforts on their business, not realizing that thought leadership is one of the most powerful and worthy marketing approaches out there. . Understandably, taking the leap of faith to promote your professional brand can be a little nerve-wracking.

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Neil Patel

JULY 13, 2021

If you’re ready to create and promote your infographic, see the links below: How to Create and Promote Infographics to Drive 5,000 Visitors per Week 35 Content Marketing Lessons Learned. Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts.

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Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. What’s the Difference Between a Chief Content Officer and a Chief Marketing Officer?

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Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. Let’s get it started!

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Smart Blogger

FEBRUARY 20, 2023

Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. It also requires 3-5 years of experience in social media, brand, or project management. Others insist they differ.

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The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. of all web traffic, making it the most popular type of content online. After all, you can’t just start randomly creating and releasing content.

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Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

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Intergrowth

JANUARY 11, 2023

This article explains the basics of content development, then dives into Inter’s proven 7-step content marketing strategy to show you the why and the how. What is Content Development? Content development is the process of creating content for a website from start to finish. Optimization (SEO).

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