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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference. Heather’s team worked with Nationwide Children’s Hospital Columbus Marathon , which draws about 20,000 athletes and 100,000 spectators. prtini Click To Tweet.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. This kind of marketing makes wine intimidating.”. Click To Tweet.

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Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

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Should You Ungate Your Content in 2021?

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Pop quiz: How many notifications and lead-capture forms are too many on a homepage? Not segments.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. Visit their blog and find a vast amount of wisdom to help you make good marketing decisions. Contently can show you how to expand your audience. Copy Hackers.