Content Marketing Institute

AUGUST 2, 2018

“If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc.

Storytelling 95

Storytelling Brand Marketing Hospitality 95

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. This kind of marketing makes wine intimidating.”. Click To Tweet.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Content Marketing 107

Content Marketing Marketing Medical Content 107

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Social media followings increased 45% for the same period. Not segments. What happened?

Healthcare 52

Healthcare Content Hospitality Agency 52

Moz

JUNE 8, 2020

See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Smart Blogger

OCTOBER 28, 2022

And here is one of his thoughts about using social media: “If you really believe having a lower IQ, butchering your attention span, and catering to the dopamine addicts in your market is worth whatever benefits you are getting on Facebook then maybe you should stay there.”. Contently can show you how to expand your audience.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88