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Content Marketing Vs. SEO: Is There a Difference?

BKA Content

Content Marketing Vs. SEO: Is There a Difference? For many people, search engine optimization (SEO) is a somewhat mysterious concept. You hear big promises of its ability to use content to help your business grow, but what is it really all about? What Is the Difference Between Content Strategy and SEO Strategy?

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How Much Does Content Marketing Typically Cost?

BKA Content

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. However, content marketing can be costly and time-consuming for companies.

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Is SEO Worth It for a Small Business?

BKA Content

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment. Is It Worth Paying for SEO?

SEO 79
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SEO ROI: How To Measure Your Results

BKA Content

SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning. What is SEO ROI? The second term is SEO spend.

SEO 86
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Do Google Reviews Help SEO?

BKA Content

Do Google Reviews Help SEO? How Do Google Reviews Help SEO Results? How Do Google Reviews Help SEO Results? Positive Google reviews can substantially impact organic search results across the web and local search engine optimization (SEO) for customers in your area. Does Responding to Google Reviews Help SEO?

SEO 81
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SEO Copywriting: Your Guide to Content Marketing Success

BKA Content

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

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How To Create a Long-Term SEO Strategy That Works

BKA Content

How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Better SEO gets you to the top where people can find you.

SEO 74