The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. What makes it TOFU?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Content Marketing Remains King Content marketing continues to reign supreme in the digital landscape.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

JANUARY 18, 2022

However, blog posts are still the top asset to engage with your audience and generate leads for your business. In fact, 82 percent of companies actively use content marketing to grow their business. Addressing the objections people have about your business is the best way to improve your lead generation efforts.

Blog Post 145

Blog Post Persuasion Post Writing 145

ContentWriters

JANUARY 4, 2023

This blog covers everything necessary for the success of eCommerce businesses including information on selling on Amazon and eBay, drop shipping, and online marketing. They also offer free video training webinars. In addition to great tutorials, there are informative articles on A/B testing, lead generation, and more.

Finance 97

Finance Blog Blogging Education 97

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. These are the things that tie back directly to lead generation, growth, and attendees at our events.

Content 105

Content Advertising Promotion Social Media 105

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. Hack #5: Blend in keywords from Google Suggest.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Hacker

JUNE 30, 2023

Lastly, blogging is baked into the WordPress platform, so you can easily create one to start content marketing and selling your course through your blog. To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content.

Collaboration 78

Collaboration Blog Blogging Banking 78

Backlinko

FEBRUARY 20, 2024

That’s why we’ve created in-depth guides to help you, including: The Ultimate Guide to Affiliate Marketing How to Learn SEO How to Create an Effective SEO Strategy How to Conduct Keyword Research (+ a Free Tool ) How to Get High Quality Backlinks Implementing what you learn can help your website or blog rank higher and drive more qualified traffic.

Content Creator 91

Content Creator Landing Page Digital Marketing Agency 91

Neil Patel

JANUARY 21, 2021

Use Ubersuggest to Check Your Site’s Keyword Rank. If you’ve been targeting specific keywords in page content, use my tool Ubersuggest to assess your rank. Type in your domain, and you’ll see a list of SEO keywords your rank for, top pages, and an overview of your SEO keywords ranking. Check Your Site Speed.

Keywords 145

Keywords Text SEO Social Media 145

Smart Blogger

FEBRUARY 27, 2023

Increased conversion rates : the average lead generation landing page conversion rate is 4.02%. But the keyword is “average.” Take a look at this table from Unbounce: Higher education props up the rest at 2.6%, whereas vocational studies and job training lead the pack with 6.1%. Only 4.02%?!?

Landing Page 98

Landing Page Digital Marketing Sales Social Media 98

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Here are a few ways you can educate your audience in a creative way: eBooks, guidelines or white-papers SWAG freebies Social shout outs Polls Quote imagery Video how-tos Podcasts Webinars. Giving your audience the choice builds trust.

Social Media 52

Social Media Sales Media Landing Page 52

Bramework

AUGUST 20, 2023

Because if you can make money blogging , your content marketing can not only increase your potential leads, but also your monthly income. So, here’s the scoop… Once you’ve done the groundwork, such as defining, analyzing, and implementing your keywords , you can figure out what your audience is eager to learn.

Blog 98

Blog Blogging Freelance Brand Awareness 98

ProBlogger

SEPTEMBER 28, 2016

If you’re still looking for exact keyword match domains (EMDs), you need a change of mindset. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well. Source: Content Marketing Institute.

Brand 52

Brand Blog Blogging Lead Generation 52

ProBlogger

SEPTEMBER 7, 2014

This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice. Ensure these include keywords. Avoid keyword stuffing (keep it to about 1 in 25, depending on sector).

Content 49

Content Landing Page Entertainment Government 49

Quick Sprout

JULY 19, 2022

Pro tip: Use Google’s Keyword Planner tool to see how often people search for a specific category or niche. No joke, this is for large businesses using content marketing as their primary customer acquisition channel. Online courses, webinars, e-books, etc. ACTION STEP: Take a look at your list from before.

Blog 144

Blog Blogging Finance Freelance 144

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 110

Content Marketing Marketing Lead Generation Content 110

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Click to see a larger image.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

ProBlogger

FEBRUARY 23, 2016

This can be an overwhelming and challenging process for even the best content marketer. The Content Creation Formula for Successful Online Marketing. The good news is that technology has evolved along with the marketing industry. Make a list of ideas that lend themselves to content pieces. Help is here!

Content Creation 33

Content Creation Proofreader Marketing Content 33

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 103

Content Marketing Brand Hospitality Contractor 103

Contently

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Agency 52

Agency Content Projects Utilities 52

Moz

APRIL 3, 2019

One of the big advantages of utilizing paid advertising is that you can see results right away and get your content in front of a qualified audience, whereas, organic takes longer to see growth. The key to successful blog posts is to have a targeted topic informed by keyword research. Goal: Organic acquisition. Original research.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Contently

DECEMBER 16, 2022

Crawl: Here, marketers start to build their content strategy. Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Automate email marketing. Buyer personas.

Sales 65

Sales Landing Page Lead Generation Social Media 65