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How the Content Marketing Landscape Has Changed With AIĀ 

ContentWriters

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Content Marketing Institute

Are you looking for a job ā€“ or looking to hire someone ā€“ in a field associated with ā€œcontent marketingā€ or ā€œcontent strategyā€ or ā€œcontent marketing strategyā€? And while thatā€™s a great description of what many content marketers do, it doesnā€™t fit what content strategists (like me) do.

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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

What about integration with an existing email marketing platform? Do you need a content marketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials? What to consider for your website build Will your website be both desktop and mobile friendly?

Website 147
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This Week in Content Marketing: Why Wonā€™t CMOs Consider Buying Media Companies?

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. Download this weekā€™s PNR: This Old Marketing podcast. This Old Marketing example of the week.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

Does this B2B marketing scenario sound familiar? Who should you target with your business marketing? Who should you target with your business marketing? This guide will show you step by step whatā€™s involved in B2B marketing for your small business and how to get your marketing campaigns on the road! Help is here.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 145
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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.