Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 108

Social Media Media Brand Ads 108

Content Marketing Institute

JULY 13, 2021

A top benefit of social media happens off those platforms – generate website traffic. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute. These nine tips will help you do just that.

Social Media 144

Social Media Media Content Marketing Website 144

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on social media, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn.

Content Creation 85

Content Creation Social Media Media Agency 85

Content Marketing Institute

FEBRUARY 1, 2021

Social media can be a tough nut to crack. To conquer it, you need a social media channel plan. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute. Here’s how to do it.

Social Media 142

Social Media Media Content Marketing Audience 142

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Media Content Creator IT 126

Content Marketing Institute

FEBRUARY 10, 2021

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.

Social Media 145

Social Media Media Marketing Content Marketing 145

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading →

Social Media 139

Social Media Media Engagement Content 139

Content Marketing Institute

MARCH 1, 2021

How do you create the best videos for success on social? Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute. Let’s walk through five choices.

Social Media 144

Social Media Media Marketing Content Marketing 144

Express Writers

JANUARY 6, 2023

There’s no denying that social media is a busy place with tons of content being shared every second. So, what are you to do when you want to build a strong social media presence that gets your brand recognized? ContentWritingChat Recap: Creating Shareable Social Media Content in 2023.

Social Media 67

Social Media Media Content Editorial 67

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. It’s no secret reaching people with content (organically) on Facebook is tough. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Content Marketing Institute

FEBRUARY 3, 2020

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

Social Media 134

Social Media Media Content Marketing Marketing 134

Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.

Social Media 124

Social Media Media Promotion Content Marketing 124

Content Marketing Institute

JULY 23, 2021

This week in content marketing: McCormick spices up the job market. What does it all mean for content marketing? Continue reading → The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.

Social Media 121

Social Media Media Content Marketing Marketing 121

Content Marketing Institute

NOVEMBER 4, 2021

If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. Continue reading → The post 10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand appeared first on Content Marketing Institute.

Social Media 130

Social Media Brand Media Content Marketing 130

Buffer

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 52

Social Media Media Storytelling Entertainment 52

Content Marketing Institute

NOVEMBER 26, 2020

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.

Social Media 133

Social Media Media Post Blog 133

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media 119

Social Media Media Content Marketing Brand 119

Smart Blogger

JUNE 9, 2023

Discovering the best time to post on social media can feel like searching for a needle in a digital haystack. We’ve collated data from top platforms and marketing studies to identify those sweet spots where engagement soars. Ready for a deep dive into your social media success? Let’s dive right in!

Social Media 76

Social Media Media Post Storytelling 76

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

Content Marketing 116

Content Marketing Marketing Content Storytelling 116

Content Marketing Institute

MAY 23, 2019

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.

Social Media 108

Social Media Media Engagement Content Marketing 108

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. However, content marketing can be costly and time-consuming for companies.

Content Marketing 72

Content Marketing Marketing Social Media Copy Content 72

Content Marketing Institute

MARCH 4, 2019

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Continue reading → The post Instagram Marketing: Social Media Experts Share Top Tips appeared first on Content Marketing Institute.

Social Media 109

Social Media Media Marketing Creativity 109

Content Marketing Institute

DECEMBER 3, 2021

Continue reading → The post 3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization appeared first on Content Marketing Institute. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?

Social Media 94

Social Media Media Content Marketing Brand 94

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Essential social mindset. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Social Media 109

Social Media Management Media Editorial Team 109

Neil Patel

APRIL 2, 2019

billion to show you where social media is headed and what you should do to succeed in the landscape. Expect less traffic from the social web, even if you pay for it. Now let’s look at the percentage of digital ad spend going towards social media sites. So how are marketers boosting their organic reach?

Social Media 112

Social Media Media Sales Landing Page 112

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 76

Content Marketing SEO Search Engine Optimization Marketing 76

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. .

Social Media 109

Social Media Engagement Media Brand 109

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 97

Social Media Media Brand Marketing 97

Content Marketing Institute

JULY 8, 2019

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Continue reading → The post 7 Social Media Metrics That Should Really Matter to Your Brand appeared first on Content Marketing Institute.

Social Media 111

Social Media Media Brand Content Marketing 111

Content Marketing Institute

APRIL 19, 2019

Scrolling through social media platforms can be an irritating experience. Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first on Content Marketing Institute.

Social Media 111

Social Media Media Marketing Content Marketing 111

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories.

Social Media 106

Social Media Media Marketing Retail 106

Content Marketing Institute

FEBRUARY 25, 2019

Do you want to refresh your social media marketing? Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute. Let’s break down five valuable options.

Social Media 111

Social Media Media Marketing Engagement 111

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. Click To Tweet.

Social Media 105

Social Media Brand Media Content Creator 105

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It can sift through the data faster than any human can, filtering the most relevant information, and converting it into valuable insights for marketers to use in real time.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. How to Turn Brand Monitoring Into Content Assets.

Social Media 111

Social Media Media Brand Keywords 111

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130