Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

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ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. What Is a Content Marketing Writer? Here are a few things to consider.

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Content Marketing Writer Contractor Marketing 98

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help. Consider these seven techniques: 1.

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Content Marketing Institute

JANUARY 21, 2021

Content marketing often is a messy, haphazard process. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

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Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

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Agency Content Marketing Marketing Brand Awareness 105

Content Marketing Institute

DECEMBER 8, 2021

Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that.

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Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

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Neil Patel

DECEMBER 23, 2020

“Natural language processing” (NLP) sounds complicated, but its applications are simple. What exactly is natural language processing? What impact does it have on digital marketing? What Is Natural Language Processing (NLP)? Where does natural language processing fit in? The Evolution of Natural Language Processing.

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Ahrefs

MAY 11, 2023

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process. Example Our … Read more ›

Content Marketing 109

Content Marketing Content Marketing Education 109

Content Marketing Institute

APRIL 4, 2022

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →

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Content Content Marketing Audience Marketing 126

Content Marketing Institute

JANUARY 11, 2022

Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it.

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Content Content Marketing Marketing IT 125

Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how.

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Content Content Marketing Marketing Post 122

CopyBlogger

MARCH 30, 2023

Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger. I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the.

Writing 120

Writing Content Marketing Copywriter Copywriting 120

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Content Marketing 100

Content Marketing Content Management System Marketing Collaboration 100

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. What is your marketing budget?

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Content Marketing Marketing Content Creation Agency 97

Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Content Marketing 97

Content Marketing Marketing Content IT 97

Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Content Marketing Editorial Marketing Content 104

Constant Content

JANUARY 18, 2023

Few professional writers or content marketers will have missed the ongoing buzz surrounding artificial intelligence writing tools like ChatGPT. Content marketers can imagine ChatGPT generating large amounts of high-quality text on any conceivable topic at a negligible cost, with obvious benefits for their workflow and bottom line.

Content Marketing 98

Content Marketing Writer Marketing Content 98

BKA Content

OCTOBER 11, 2023

8 of the Best Link Building Tools To Simplify Your Process in 2023 Building high-quality links is essential for your website’s success. In fact, 41% of SEO experts agree it’s the hardest part of the optimization process. Luckily, the best link building tools are available to help streamline the process.

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Insurance Collaboration Content Marketing Website 67

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

Content Marketing 131

Content Marketing Search Engine Optimization SEO Marketing 131

Content Marketing Institute

JANUARY 26, 2021

Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. Continue reading → The post How a Content Approval Process Went From 9 Days to a Few Hours appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 140

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing.

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Content Marketing 143

Content Marketing Writing Content Marketing 143

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

Content Marketing 91

Content Marketing Marketing Contractor Content 91

Content Marketing Institute

JULY 29, 2020

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute. Let’s explore.

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Content Marketing Marketing Content Post 136

Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 23, 2021

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode.

SEO 131

SEO Content Content Marketing Marketing 131

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation.

Content Marketing 145

Content Marketing Marketing Content Post 145

Verblio

OCTOBER 12, 2022

Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. “ Alex Heinz, Director of Content at North Star Inbound.

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Content Marketing Audience Marketing Content 80

ContentWriters

FEBRUARY 21, 2024

ChatGPT was an invaluable brainstorming partner, particularly in content strategy development or tasks requiring a rapid ideation process. In the business world, companies that rely on content marketing either set a policy disallowing writers to use generative AI or requiring its disclosure.

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Content Marketing Marketing Content Creation Content 59

Content Marketing Institute

SEPTEMBER 22, 2021

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Editorial 128

Content Marketing Institute

MAY 20, 2020

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute. It’s time to change that.

Content Marketing 143

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Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

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Management Freelance Content Management System Content 86

Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

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Content Marketing Marketing Content Copywriter 52

Content Marketing Institute

MARCH 21, 2023

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why. Continue reading →

Content 97

Content 97

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? You can publish random topics at random times.

Content Marketing 98

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