Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

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Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Freelance Magic

DECEMBER 6, 2022

A key mistake brands make with content. How brands can make their content stand out. How to add storytelling to content. Here’s what I did: Spent 10 mins engaging with content on the #saas and #contentmarketing hashtags each day ​. Published one post about content marketing/SaaS content every day for seven days. ​In

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Content Marketing Must Create Engagement.

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Jane Friedman

JANUARY 12, 2024

Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences. Storytelling is another important piece of the content pie. The same is true for poets.

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Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

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The Creative Penn

NOVEMBER 4, 2022

In the intro, Amazon changes ebook return policy [ Society of Authors ]; Spotify introduces audiobooks [ Spotify ; FindawayVoices ; Publishing Perspectives ]; Neal Stephenson on The Sword Guy podcast. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Show Notes.

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Neil Patel

NOVEMBER 1, 2021

Content creators can benefit from these skills too, but writing, recording, editing, and publishing content may be a bigger priority for them. Content creators also need to be good storytellers to create engaging content. Content Creators Vs. Influencers: Strategy & Goals.

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Animalz

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets. Take an ounce of business analysis. Sounds like alchemy, or perhaps a fairy tale?

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Kayleigh Moore

OCTOBER 3, 2022

The question remains whether or not AI writing tools will threaten content marketers' jobs. The content they do generate often needs quite a bit of editing to get it publish-ready. There’s no doubt AI-powered writing tools will shift the role of content marketers. That’s…worth paying attention to, yes?

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

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Content Marketing Institute

NOVEMBER 25, 2017

35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. This Old Marketing example of the week. (57:30):

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Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1.

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Express Writers

NOVEMBER 8, 2022

The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. What is Customer Lifecycle Marketing? Before diving in, it’s important to stress we didn’t coin the term “marketing lifecycle.” However, what’s most important is consistency.

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Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Content Marketing Remains King Content marketing continues to reign supreme in the digital landscape.

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Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

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Content Hacker

JANUARY 11, 2023

Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Since content marketing is the present and future of marketing, that means every business needs content to compete.

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Article Writing

SEPTEMBER 12, 2022

Publish a case study with a story. For example, type some related words into the search bar if you’re writing about “content marketing” and need a fresh angle. . See the bottom of this post if you would like to learn how to promote your content.). There’s No Such Thing as a Boring Story, Only a Boring Storyteller.

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Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. I wanted to build something of my own with a flexible schedule and better pay.

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Content Hacker

OCTOBER 26, 2023

Over half a million websites get published every. That’s a lot of content. Your content is not going to be a snooze fest. It’s that important to your marketing. And if you’re a skilled storyteller, you have the power to captivate your audience. You spent all that time and pretty much have nothing!

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Elna Cain

OCTOBER 13, 2022

Many freelance writing jobs , including big publications, will want to see a strong byline that matches their target audience and style of content. Clients feel more confident commissioning a pitch from you if they know you have published similar content elsewhere. Do you rock content marketing?

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Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

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Buffer

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching.

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Smart Blogger

JUNE 27, 2023

It involves using a variety of marketing channels — think social media , content marketing , partnerships, and more — to consistently and cohesively showcase the brand’s values, voice, and offerings. It’s like influencer outreach and content marketing combined! But why does this matter?

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Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. So do content marketers.

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Neil Patel

AUGUST 25, 2021

By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. Why Should You Care About Headlines? Avoid vagueness.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

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