Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Hacker

FEBRUARY 19, 2024

A simple and intuitive interface will make it easier for you to create, edit, and publish your blog posts without technical headaches. Related posts: Consider including links to related posts or content that your readers might find interesting or helpful. Say hello to your new best friend: the editorial calendar.

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Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. In other words, the one-time expense of creating content will pay off more than once, assuming that the content is high-quality and relevant.

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

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Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

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Neil Patel

JUNE 1, 2021

This is a creative option that will probably draw attention among the interested audience who also watched that content. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. It’s like a hashtag for videos, encouraging user actions.

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Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

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Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. One company paying another to publish the content.

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Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. Youness Bermime, content writer, writersdo.com. I don’t need to read what’s already been published 300 times, says @YounessBermime. contentmarketing Click To Tweet.

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Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

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Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

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Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. There is no one right editorial cadence. million visits every month.

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

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Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

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Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Publish the piece by @isocialfanz via @mdeziel.

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Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Here’s how it could work: Pick 16 articles published in four of your primary categories. How to Do a Content Audit in a Few Hours. Build a bracket.

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Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

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Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

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Neil Patel

AUGUST 25, 2021

By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. Why Should You Care About Headlines? Avoid vagueness.

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Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. Is content still king?

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Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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ProBlogger

JANUARY 12, 2015

Just recently, we began publishing one less post per week on the CoSchedule blog. We did it by better optimizing the traffic we received from each piece of content that we posted online. By making sure your content looks as good as possible when it’s shared, you will increase your blog traffic with ease. Tell A Better Story.

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CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Make that content easily digestible.

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Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys. Mix it up.

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Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Develop your nose for news.

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Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs.

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ProBlogger

FEBRUARY 5, 2018

10 Things I Wish I Knew About Blogging and Content Marketing When I Started. You can also dig into previous episodes of the show and thousands of tutorials that we’ve published over the years. Firstly, pay attention to the content you’ve already published that’s still working for you or that has worked in the past.

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Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

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