article thumbnail

Storytelling 101 for Founders

Kayleigh Moore

In these cases, I say: Record a voice note talking through the story and hand it off to a writer who can build out a polished narrative via a service like Content Remix !) Great storytelling typically follows a fairly basic structure. Example theme: I wasted $10,000 on a marketing course. Let’s get into it, shall we?

article thumbnail

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

Content Marketing Institute

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Discover the Top 10 B2B Content Marketing Agencies of 2024

BKA Content

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 80
article thumbnail

Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? Storytelling is the holy grail for content marketers.

article thumbnail

A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. million shoppers.

article thumbnail

AI-Powered Writing Tools & Implications for Freelance Writers

Kayleigh Moore

The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.

Freelance 173
article thumbnail

How to Leverage Storytelling to Increase Your Conversions

Neil Patel

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.