Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

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Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 110

Audience Content IT 110

CopyBlogger

JANUARY 5, 2024

Over six months, Alex Hormozi achieved astounding growth: He had been steadily publishing seven pieces of content weekly for the. Continue Reading The post Content Repurposing Strategy: From 180k to 1.2M Followers appeared first on Copyblogger.

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Content Marketing Institute

JANUARY 18, 2024

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)

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Content Content Marketing Marketing 112

ThemeIsle

SEPTEMBER 18, 2023

Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a content marketing strategy.

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Content Marketing Marketing Content Website 110

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Still, Continue Reading.

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Content Marketing Marketing Content Writing 121

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

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Marketing Content Entertainment Social Media 98

Grammarly

JANUARY 29, 2024

We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting. Next are online articles and blogs , known as content marketing. Good website-content writing accommodates the “scanners” by giving them a clear map of where topics are.

Website 94

Website Writing Copywriter Copywriting 94

Blogging From Paradise

JANUARY 28, 2024

I wrote and published this blog post content. That is why blog content dominates every other strategy. […] Why are you here?

Social Media 102

Social Media Media Blog Blogging 102

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content. 3-Step SEO Content Strategy. I believe it should be the same for your SEO content strategy.

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Website SEO Agency Content 130

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

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Content Brand Awareness Collaboration Keywords 144

Kristi Hines

JUNE 13, 2021

Do you need an editorial calendar for your content strategy ? An editorial calendar allows you to plan your content marketing for the next month, quarter, or year. In this post, I’ll share editorial calendar templates that will help you create a solid content strategy. Why do you need an editorial calendar?

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Content Marketing Institute

JUNE 30, 2021

Many factors come into play when creating optimized content. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better.

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Content Marketing Institute

JANUARY 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading →

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Content Marketing Content Marketing IT 129

Ahrefs

AUGUST 1, 2023

To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we’ll also look at why their strategies work and tips on implementing these strategies … Read more ›

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Content Content Marketing Marketing 80

Content Hacker

MARCH 8, 2023

Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?

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Content Creation Content Long Form Content Search Engine Optimization 103

Content Hacker

FEBRUARY 23, 2023

Creating a successful SEO content strategy for your business website can be an overwhelming and daunting task. But — it’s how you make content marketing work, which is how you grow your business organically and sustainably. And now, at Content Hacker, we’re growing the same way. Setting Content Goals 2.

SEO 103

SEO Content Creation Content Social Media 103

Neil Patel

MARCH 4, 2023

Failure to optimize your content for different languages and cultures means missing out on traffic. 65 percent of people prefer content in their own language, and 40 percent won’t make a purchase in other languages. People want content to feel personal to their own experiences. Content localization makes this happen.

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Content Consulting Communication Keywords 81

Content Hacker

MARCH 29, 2023

Do you have an Instagram content strategy? Creating and implementing a solid strategy may be THE deciding factor that determines whether you fail or succeed on the platform. Case in point: 78% of businesses that reported their marketing was “very successful” also had a content strategy in place.

Content 84

Content Social Media Engagement Audience 84

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

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Content Marketing Telecommunication Pharmaceutical Brand Awareness 92

Bramework

JANUARY 3, 2024

Our latest YouTube video guides you through creating a dynamic content strategy and discovering your niche. Setting clear, achievable goals for content frequency and type is essential for consistency and growth. Each type has its place and frequency in your strategy. Embarking on a blogging journey?

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Finance Content Keywords Projects 52

Content Marketing Institute

MAY 30, 2023

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →

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Concept Collaboration Content 97

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

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IT Content Social Media Brand Awareness 141

Content Marketing Institute

SEPTEMBER 15, 2021

To get your content strategy right, you have to define both “strategy” and “content.” Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 132

Content Marketing Institute

SEPTEMBER 1, 2021

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute. Learn the who, how, why, and bottom line for each one.

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Content Content Marketing Marketing Post 145

ThemeIsle

SEPTEMBER 25, 2023

Therefore, you might be wondering how to create content strategy with ChatGPT. The post How to Create a Content Strategy With ChatGPT appeared first on Themeisle Blog. They can help with research, among many other things.

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Content Blog Blogging Post 63

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

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Content Editorial Editorial Team Content Marketing 223

Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. Instead, they are now making use of advanced content marketing tools to streamline this whole process.

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Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

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Content Marketing Marketing Content Brand 86

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI … Read more ›

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Content Publisher Publishing Publishing 129

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

SEO 103

SEO Search Engine Optimization Content Keywords 103

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. This approach can save time and keep your social media posts fresh without always creating original content from scratch. With the right mix, curated pieces complement your original blog posts beautifully — forming a well-rounded content calendar. Talkwalker 4.

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Content Social Media Digital Marketing Entertainment 52

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. This approach can save time and keep your social media posts fresh without always creating original content from scratch. With the right mix, curated pieces complement your original blog posts beautifully — forming a well-rounded content calendar. Talkwalker 4.

Content 52

Content Social Media Digital Marketing Entertainment 52

Content Marketing Institute

MAY 31, 2023

You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Try this five-step process to prime your team before brainstorming sessions. Continue reading →

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Audience Content 113

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 145

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

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Content Marketing Marketing Content Content Creation 72

Content Workshop

JULY 6, 2023

Our content strategy template helps your business build marketing success using these 7 steps. The post Content Strategy for Your Business in 7 Steps appeared first on Content Workshop.

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