Nick Ursborne

NOVEMBER 25, 2023

That year there were just 16 million people online. No need to learn a new software tools, or complex online services. While these tools can do many things now, including coding and design, their first use case was writing. That makes total sense, because these are essentially writing machines. No, it isn’t.

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Writer Copywriter Copywriting IT 219

Elna Cain

APRIL 27, 2024

One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job. It can be challenging if you don’t know where to look or all you see from freelance platforms like Upwork are low-paying writing jobs. You’ll witness the success and failures as a freelancer and content creator.

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Freelance Writing Content Creator Copywriter 147

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Copywriter Copywriting Freelance Copywriting Content Creation 218

Elna Cain

MARCH 17, 2024

How do you find freelance work online? There are more opportunities to find work online as a freelance writer, which works better in some ways than others. But, what if you don’t have a portfolio filled with your online work? Or, what if you have absolutely no experience writing online or writing for freelance clients?

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Freelance Social Media Email Copy Copy 187

Elna Cain

FEBRUARY 12, 2024

So, lately, whenever I check different job boards and platforms, I’ve been noticing something shifting with freelance writing jobs. At first, I only saw one or two jobs, but then as the months rolled by, it seemed like whole job boards are dedicated to these seemingly-looking freelance writing jobs. There they are! What gives?

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Freelance Portfolio Writing Writer 217

Nick Ursborne

MARCH 12, 2024

As any seasoned copywriters will tell you, emotion lies at the heart of great copy and content. This is why you need to take AI-generated content as your starting point, not the end point. Then write a final draft, infused with the complexity of deeply felt human emotions. Nice try, but not the same as human emotions.

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Copywriter Copywriting Script Text 232

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. It packs no emotional punch.

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Copy Copywriter Copywriting Food 230

Nick Ursborne

MARCH 14, 2024

But in each case, these technologies evolved slowly, over the course of decades, or close. Learn about AI and the writing tools it powers. Step 2 is to do something AI can’t do… and that is to write with a high level of emotional intelligence. Check out my course, Futureproof Copywriting. People had time.

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Copywriter Copywriting Agency Creativity 224

Enchanting Marketing

SEPTEMBER 19, 2023

In the world of online writing, we often talk about followers, audiences, and email lists. Leave a piece of yourself in your writing When I think of the best hotel check-in experiences, they were all personal, and they were all a little different. Being yourself in your writing may seem difficult at first. I feel welcome.

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Writing Social Media Agency Content Marketing 250

Nick Ursborne

JANUARY 17, 2024

And yes… marketing, writing, media and the like are in the front lines here. Step 2 is to get ahead of the crowd and differentiate your writing with a high level of Emotional Intelligence. AI writing tools like ChatGPT do an amazing job of research, analysis, outlining, and writing first drafts. So what can you do?

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Copywriter Copywriting Writer Writing 221

Enchanting Marketing

DECEMBER 19, 2023

I’ve thought a lot about writing this year. And about the value of writing. Writing has felt as an act of defiance. And, sometime in June, my inner critic tried to tell me writing was a waste of my energy. Quit writing! Because writing makes me feel alive, and it allows me to be my best self.

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Writing Creativity Food Publisher 229

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools. But we can.

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Copywriter Copywriting Writing Storytelling 222

Nick Ursborne

FEBRUARY 14, 2024

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. The quality of the content varies, from average to pretty good. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. It’s time to be more human.

Freelance 202

Freelance Copywriter Copywriting Copy 202

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? How does this work?

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Writer Copywriter Copywriting Sales Copy 241

Nick Ursborne

NOVEMBER 1, 2023

In this post we’ll look at just 4 issues that impact online communities, and how applying a high level of emotional intelligence can make a big difference. Also, while I address much of this post to community managers and moderators, the same lessons apply to those of us who participate as members of online communities.

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Copywriter Copywriting Digital Media Communication 213

Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?

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Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. They end up with a ton of content which fails to connect with its readers at an emotional level. Fortunately, we have a solution for that… Emotionally Intelligent writing. 1 – Emotionally Intelligent writing makes people feel heard and understood. It builds trust.

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Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

AUGUST 30, 2023

As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. This is why you should never depend on an AI to write the final drafts of your copy or content. The key here is not to avoid using AI as a tool in your writing toolkit.

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Copywriter Copywriting Writing Script 191

Nick Ursborne

OCTOBER 13, 2023

You, of course! They taught you how to write more objectively. And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. The writing gets even more formal and structured. It’s time to write like a human again. You can write case studies.

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Writing Copywriter Copywriting Sales 211

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. And, of course, movement is often tied to our senses. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

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Writing Copywriter Copywriting Copy 235

Nick Ursborne

SEPTEMBER 18, 2023

ChatGPT is all about writing, and tools like Midjourney are disrupting the lives of artists everywhere. Step one is simply to infuse your writing with more emotion. This is the thrust and promise of my new course, Futureproof Copywriting. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Copy Writer 232

Nick Ursborne

JANUARY 15, 2024

She inputs queries into the AI tool, which scans through vast amounts of online data and compiles a report on effective keywords, popular themes, and successful campaign strategies in her product niche. As you can see, Emma still has plenty of writing and rewriting to do. That’s a pretty amazing 5-step process.

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Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This makes our content a great deal more interesting to read. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? From description to storytelling.

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Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 230

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Let’s say I want to write a short blog post about saving for retirement. appeared first on Writing for the web - online copywriting and content writing. Which comes first, AI or EI?

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Copywriter Copywriting Construction Copy 219

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. First, I write a prompt for an AI tool like ChatGPT.

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Copy Ads Copywriter Copywriting 212

Nick Ursborne

SEPTEMBER 29, 2023

I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” I have found this to be a wonderful way to “listen’ to my audience, before I start writing. If you want more instruction on how to combine AI with EI, take my Futureproof Copywriting course.

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Writing Copywriter Copywriting Communication 246

Nick Ursborne

FEBRUARY 16, 2023

This means subscribing to some newsletters, listening to podcasts, buying relevant business books, and sometimes investing more heavily in online courses, products or programs. Now let’s consider the true online entrepreneur. As a freelance writer or copywriter you are an online entrepreneur. It’s almost a compulsion.

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Freelance Copywriter Copywriting Writer 196

Freelance Magic

MARCH 8, 2023

After much research, we’ve found the top 7 freelance writing courses offered by writing experts who walk you through the ins and outs of freelance writing. Why should you invest in a freelance writing course? Price : $97 (lifetime access) 2.

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Freelance Writing Portfolio Landing Page 130

Kristi Hines

AUGUST 2, 2023

ChatGPT and its expansive capabilities have opened up new opportunities for entrepreneurs to generate income online. There are actionable ideas for all skill levels, from selling online courses and merchandise to providing specialized AI services for consumers and businesses.

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Utilities Transportation Medical Content Creation 246

Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI.

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Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

DECEMBER 14, 2023

A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. appeared first on Writing for the web - online copywriting and content writing. It will teach you all you need to know to give you that 10% advantage.

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Copywriter Copywriting Freelance Agency 187

Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. Yup, Nick-4 is me.) Check it out, and you’ll see what I mean.

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Copy Copywriter Copywriting Content 199

Elna Cain

FEBRUARY 12, 2023

Look – What’s the fastest way to build your freelance writing business when people are losing their jobs everywhere you look? A Digiday survey found that 71% of in-house marketers and 68% of agencies are now hiring freelancers for content. And there are even tech writing jobs too !

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Freelance Finance Writing Social Media 197

Melanie Saxton

OCTOBER 15, 2023

The best way to find these editor candidates is to search online for websites that clearly state backgrounds and qualifications. Look for editors with backgrounds as English majors, creative writing majors, journalism majors, and digital content majors. You can research individual editors and reach out through email.

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Medical Digital Media Portfolio Copywriter 130

Nick Ursborne

APRIL 9, 2023

I now write, consult, and publish programs and courses. And, of course, I have my coaching business. appeared first on Writing for the web - online copywriting and content writing. And a day rarely goes by when I’m not thinking of new ideas and possibilities. Think about this for yourself.

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Consulting Copywriter Copywriting Projects 226

Freelance Magic

MARCH 12, 2024

For example, if you want to know about influencer marketing and find a way to write about it as a freelance writer, you not only learn more about the field but get paid to do so. To continue our example, you can be a freelance writer offering blog writing in the B2B SaaS industry. Make mock samples of your work online.

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Freelance Script Portfolio Banking 239