Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Click To Tweet . Encourage them to play.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. Do, don’t (over)think.

Content Marketing 95

Content Marketing Marketing Content Editorial Team 95

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Productive social media monitoring can result in more cool content ideas.

Brand 103

Brand Content Editorial Team Social Media 103

BKA Content

NOVEMBER 14, 2022

Where To Find A Legal Content Writer. Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? Why Your Law Firm Needs a Legal Content Writer.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. Building a multi-language #contentmarketing team requires planning, not a huge budget.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Your best #content bet?

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today.

Publisher 99

Publisher Publishing Publishing Editorial 99

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . DIY Platforms vs. Hiring a Pro.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

MAY 23, 2018

But it’s not always easy to find the time to read all that great content. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane. Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple Use @evernote for to-do lists, content ideas, business plans, notes, etc. via @arniek.

Marketing 104

Marketing Editorial Team Editorial Text 104

Smart Blogger

FEBRUARY 20, 2023

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. It also requires 3-5 years of experience in social media, brand, or project management.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. Social media really is for socializing.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Click To Tweet. Conclusion.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. And, on Facebook, you have no control over advertising running next to your content. Is livestream a component of your content marketing?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering.

Content 90

Content Editorial Team Banking Editorial 90

Content Marketing Institute

APRIL 27, 2018

Plan these three elements carefully to create a compelling bio: The content. The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Next, you need to conduct a content audit.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

DECEMBER 15, 2017

We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. Our agency team came up with the idea of creating what we call a Goodness Circle.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 15, 2019

Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. HANDPICKED RELATED CONTENT: Ready to Go Live? However, it’s not over once you stop filming. Save video for replay.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

JANUARY 24, 2019

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 of the Best Social Media Tools Selected by Top Marketers. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. says @AliceOh_. Click To Tweet.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content.

Medical 96

Medical Proofreader Government Editorial Team 96