Content Marketing Institute

JUNE 4, 2018

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.

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Copywriter Copywriting Email Copy Copy 110

Nick Ursborne

APRIL 6, 2024

And that’s a problem, because it’s emotion that grabs our attention, builds loyalty, and increases conversion rates. The conversations you should be hearing, and having. Which is why you might want to take my course, Futureproof Copywriting. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Writing Freelance 255

Nick Ursborne

JANUARY 29, 2024

I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. Or find people on Twitter who are engaged in conversations about AI. Third, get the education you need to take part in smart conversations. One of the things that changed – had to change – was my network of contacts.

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Copywriter Copywriting Education Engineering 228

Nick Ursborne

JANUARY 22, 2024

You can ask you clients for access to customer service transcripts and chatbot conversations. You can do this by adding story, using sensory language, and by being naturally conversational in your writing style. If you want in-depth instruction on how to do this, find out more out my course, Futureproof Copywriting.

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Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

JANUARY 17, 2024

Use language that is conversational, sensory, and experiential. To fall into the 30% of people who benefit from the rise of AI, you first need to learn as much as you can about AI, and its application to copywriting and content writing. That’s where my course, Futureproof Copywriting comes in. Use real-life examples.

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Copywriter Copywriting Writer Writing 221

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections.

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Copywriter Copywriting Writing Sales Copy 249

Nick Ursborne

NOVEMBER 30, 2023

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Is the voice human and conversational? We can get there in three simple steps.

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Copy Ads Copywriter Copywriting 212

Nick Ursborne

SEPTEMBER 2, 2023

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. It deepens the emotional impact of your writing, and increases conversion rates even more. Almost every purchase we make is driven by emotion.

Writing 241

Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

APRIL 22, 2024

Iterative Interaction: Think of your interaction as a conversation where each response from the model builds on the last. appeared first on Writing for the web - online copywriting and content writing. Ambiguity can lead to vague or off-target answers, so clarity in your inputs is crucial.

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Collaboration Utilities Copywriter Copywriting 200

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. Put another way, our conversation inspired me to pursue a deeper sense of purpose by being more emotionally intelligent in my writing. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Writing Landing Page 230

Nick Ursborne

NOVEMBER 1, 2023

EI facilitates meaningful conversations. This levels up the quality of conversations within the group, and encourages people to engage at a deeper level. This levels up the quality of conversations within the group, and encourages people to engage at a deeper level. EI helps resolve conflicts in a positive way.

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Copywriter Copywriting Digital Media Communication 213

Nick Ursborne

AUGUST 30, 2023

But human copywriters do care. Some copywriters are already making this mistake. Some companies are making a related mistake… they’re firing their human copywriters and replacing them with AI. And when you fail to engage emotionally, your conversion rates will fall. An AI doesn’t care about the feelings of its readers.

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Copywriter Copywriting Writing Script 191

Enchanting Marketing

AUGUST 29, 2023

Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza. But when writing long-form content or when you’re still figuring out your ideas, writing in a conversational tone is more challenging.

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Writing Persuasion Text Copywriter 266

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. We’ll talk about the most common types of copywriting projects but the sky’s the limit.

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Copy Copywriter Copywriting Landing Page 79

Elna Cain

JANUARY 13, 2023

ChatGPT is fun to use as you can “talk” to ChatGPT and have a conversation about whatever you want to talk about (reasonably). In the same conversation you had for the outline, ask ChatGPT to create a meta description. As a copywriter that offers this service, why not let ChatGPT help you with ideation?

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Freelance Writer Script Writing 284

Income Diary

DECEMBER 24, 2023

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. If you’re sending traffic to a sales page and you’re not getting the conversions you expected it’s because you have a blind spot to sales copy. Only then could they see the ships. We go one further.

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Sales Copy Copy Sales Copywriter 119

Copywriter Collective

MARCH 19, 2024

Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence.

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Digital Marketing Agency Copywriter Copywriting 59

Copyhackers

OCTOBER 6, 2023

Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response.

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Copywriter Copywriting Writing Marketing 110

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action. Its function is transactional.

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Copywriter Copywriting Writer Writing 111

Nick Ursborne

APRIL 21, 2023

The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health If that title sounds familiar, you must have taken my Digital Copywriting Apprentice program. Mind you, the first draft sounded a bit stiff and formal to me, so I asked it to do a rewrite in a tone that was a little friendlier and more conversational.

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Publisher Publishing Publishing Food 205

Ashleyn Writes

APRIL 27, 2023

With the emergence of AI technology for copywriting, it’s going to become even more important to nail down those copy skills. I’m showing you a few ways to make the most out of this shiny new copywriting tool. You can do this with any copywriting framework or formula you know out there. Download the prompts here!

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Copywriter Copywriting Copy Banking 130

Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? The yes phenomenon is the idea of stacking mini ‘yeses’ throughout a conversation or piece of content to build up to the final ask.

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Copywriter Copywriting Audience Persuasion 52

Caroline Gibson

JULY 20, 2023

I’ve had some rather interesting (ahem) copywriting enquiries over the years; the best being from someone whose new business idea involved inviting people to live in trees on a South Pacific island and not use any money. ” ◊ ◊ ◊ “I own a small firm that offers copywriting services. For this, I will be fearless.

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Copywriter Copywriting Freelance Copywriting Freelance 100

Credible Content

FEBRUARY 9, 2023

How to create high conversion email sequences Creating high conversion email sequences The primary objective of creating an email sequence is improving your conversion rate. Hence, every campaign in your high conversion email sequence must work towards that ultimate goal. What is segmentation? What about personalization?

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Writing Copywriter Copywriting Education 130

Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? First of all, is sonder even a word?

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Copywriter Copywriting Storytelling Engineering 130

Credible Content

JUNE 19, 2023

Online content writers and copywriters like me have always had to face certain challenges. The article references many companies, including media agencies, that fired their content writers and copywriters because now they can use ChatGPT to quickly generate content and copy. It can write in conversational style.

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Content Writer Copywriter Copywriting Writer 130

Credible Content

SEPTEMBER 22, 2022

Email copywriting best practices to improve conversion rate. Copywriters prefer different frameworks or sets of copywriting best practices when they are writing email campaigns or web pages. Similarly, before you think of a better conversion rate , you need to define what conversion rate means to you.

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Copywriter Copywriting Text Copy 130

Credible Content

MARCH 22, 2023

It can be used with conversational AI applications to simulate human-like interactions. Here is a typical prompt you can use: Act as an expert copywriter. Write a 500-word blog post on the benefit of using humor in copywriting. So, this sort of competition better copywriters and content writers have always faced.

Writing 130

Writing Copywriter Copywriting Content 130

Susan Greene

AUGUST 7, 2022

Getting prospects to first find you (web traffic) and then trust you (conversions) presents a major challenge. You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. We have skincare copywriters on staff.

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Copywriter Copywriting Sales Copy Copy 130

ContentWriters

MAY 17, 2023

That means you create a post on your brand’s account, there’s a conversation, and people respond. It’s not just a matter of throwing different types of content together — it is the art of copywriting for social media. What Is Social Media Copywriting?

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Social Media Copywriter Copywriting Media 95

Smart Blogger

NOVEMBER 17, 2023

The 5 Most Realistic Ways to Make Money Writing Get Paid to Write Articles for Blogs, Magazines, and Journals Make Money by Creating Collateral for Content-Hungry Businesses Get Paid to Write by Becoming a Best-Selling Kindle Author Make Money Writing as a Conversion-Focused Copywriter Build a Niche Blog and Promote Third Party Products 1.

Writing 98

Writing Copywriter Copywriting Freelance 98

Melanie Saxton

OCTOBER 15, 2023

I recommend scheduling a phone interview to ask lots of questions and see how comfortable the conversation makes you feel (chemistry can be a huge component of these projects). How about copywriting and copyediting coursework? Need a Professional Book Editor, Ghostwriter, or Copywriter? I Can Help!

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Medical Digital Media Portfolio Copywriter 130

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. With the Chat With Your Data plugin, provide conversational data analysis services.

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Utilities Transportation Medical Content Creation 246

Elna Cain

MARCH 27, 2024

” Copywriter Kelly Dunning is shocked at this simple piece of advice. Perhaps engage in a “why” conversation before dismissing their 2nd offer with a new rate? ” But what about all the freelance writing opportunities or copywriting jobs that want you to be the one-stop shop for everything?

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Freelance Writer Communication Copywriter 246

Make a Living Writing

SEPTEMBER 4, 2023

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it.

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Copywriter Copywriting Sales Copy Copy 107

Smart Blogger

NOVEMBER 3, 2022

If you’re wondering what UX copywriting is all about, you’ve come to the right place. In this post, we’ll: Begin with a definition of UX copywriting and why it’s important. Discuss the differences (and similarities) between UX copywriting and “conventional” copywriting. What is UX Copywriting? And lot’s more.

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Copywriter Copywriting IT Persuasion 93