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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Try again”?

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3 Questions Your Creative Director Wants You to Answer

Content Marketing Institute

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. Continue reading → The post 3 Questions Your Creative Director Wants You to Answer appeared first on Content Marketing Institute.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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People Round Up, Mid April, 2024

Publishing Trends

In Agency News… At The Book Group , Caitlin O’Shaughnessy has joined in the new hybrid role of director of strategy & business development, literary agent, starting in June. At Aevitas Creative Management , Adriana Domingeuz is named partner. Margo Goody has been promoted to VP and creative director at Macmillan Audio.

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How to Write a Reference Letter

Grammarly

The purpose of a reference letter is to provide a prospective employer or program director with an authentic look at the applicant’s past performance. A reference letter is a written statement about an individual’s time at a company, organization, or institution. It should be formatted similarly to a business letter.

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Pay Up Ye: FIFA Cited in Non-payment Suit Against Yeezy in NYC

Freelance Union

As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000. Just Because Ye Eats Free at Mar-a-Lago, Doesn’t Mean he can Also Eat Free Off the Plates of Freelancers.