Copywriter Collective

JANUARY 24, 2023

But copywriters are creatives who can manipulate language in a unique way. They must also have a creative streak to churn out a good copy. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. Sounds pretty simple, right?

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Copywriter Copywriting Creative Director Portfolio 52

Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. For example, Star Trek: No Man’s Land was a tie-in with the tv show. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook.

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Publisher Publishing Publishing Projects 88

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.

Brand 107

Brand Storytelling Creativity Content Marketing 107

Elna Cain

JANUARY 12, 2023

You can make money at home as a content writer by producing creative social media content such as posts and quizzes and helping companies reply to comments and reach potential customers. Businesses often seek writers formally trained in media writing and wickedly good storytellers. This is a drop of more than 50%! Academic Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced. Build on results.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

Content Marketing Institute

OCTOBER 11, 2018

LEGO recently debuted its Duplo Stories Skill – an interactive storytelling service for children ages 2 to 5 – to encourage them to use their imagination in a way that doesn’t require a huge collection of blocks or the manual dexterity they may not develop until they get older. Call-and-answer storytelling. Image source.

Content Marketing 98

Content Marketing Marketing Storytelling Content 98

Content Marketing Institute

JANUARY 16, 2018

Get Inspired: 75 (More) Examples to Spark Your Content Marketing Creativity. For more perspective on publishing frequency, see this article by Michele Linn, former head of CMI editorial. Place higher value on creative output. 96% of strongly committed content marketers in UK place high value on creativity.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Content Marketing Institute

AUGUST 7, 2018

Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? What are the editorial and commercial benefits of creating interactive content? What are we missing in our #contentmarketing?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 76

Content Marketing Editorial Healthcare Entertainment 76

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Portfolio thread. Brand acts.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. With this type of content creation, marketers can spend more time being creative than digging through rows and columns of figures to get an income report done.

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Content Creation Content Editorial Team Storytelling 109

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Let’s all rock our quirk.

Content Marketing 88

Content Marketing Government Marketing Food 88

Bramework

DECEMBER 21, 2023

What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog? One creative way to do this is to write a blog post all about your partnership from start to finish. One creative way to do find new talent would be to hand your blog off to your recruiter or human resource and do a highlight piece all about them.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Content Marketing Institute

SEPTEMBER 26, 2018

Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. To be truly creative, we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Michele Linn , Mantis Research .

Content Marketing 94

Content Marketing Marketing Content Content Creator 94

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. PhD in Creative Writing or Literature is necessary for those who want to teach at a university level. MFA (Master’s of Fine Arts) in Creative Writing can help aspiring writers gain confidence and mastery of their craft.

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

JULY 6, 2018

But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Take It From Me also uses an interview format, but with a creative twist. In 2015, the REI Foundation made a $1.5

Content Marketing 105

Content Marketing Marketing Content Retail 105

Content Marketing Institute

NOVEMBER 13, 2017

Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Of course, you need to hire for skills. Content creation. Editing / proofreading. Skills needed when growing programs: Social media management.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

MARCH 30, 2018

My thoughts and feelings about design, decoration and the general world of creatives have greatly evolved over the years and as I recognize and work to rectify mistakes of my own, it’s making me realize how steeped in judgment so much design writing can be. Non-Obvious trend: Back-storytelling.

Content 108

Content Social Media Content Marketing Content Creator 108

ProBlogger

JULY 10, 2013

When you blog, you have to think up creative and interesting ways to convey your content to your readers, and also you have to articulate your thoughts clearly and express yourself well. You learn how to create useful and original content, and how to create a balance of editorial and sponsorship. Diplomacy to rival U.N.

Blog 47

Blog Blogging Social Media Storytelling 47

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Jane Friedman

JANUARY 24, 2023

For readers who are past their college days, there are reputable programs for learning editing skills, like those offered by the University of Chicago (the masterminds behind the industry-standard bible, The Chicago Manual of Style ) and the Editorial Freelancers’ Association (EFA), taught by career editors. Caveat editor.

Storytelling 86

Storytelling Editorial Electronics Agency 86

The Creative Penn

JANUARY 15, 2023

And then, of course, that affects storytelling. But a lot of intuitives who are writers will have watched movies, read books, listened to oral storytellers who are extremely proficient at storytelling, and they will have naturally intuited the connections between plot points, and then they will write their books according to that intuition.

Writing 86

Writing Marketing Storytelling Writer 86

Neil Patel

SEPTEMBER 10, 2020

An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

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Agency Content Marketing Marketing Content 145

Content Marketing Institute

JULY 20, 2018

Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The project brought together multiple groups within the content team, from video production to editorial to social media. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Storytelling 55

Storytelling Entertainment Social Media Collaboration 55

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Creating an actionable editorial plan. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. That little nugget from Tom is helping me do that.

Content Marketing 91

Content Marketing Marketing Content Editorial Team 91

Shorthand Content Marketing

MAY 8, 2022

Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience. Also important is to gauge whether they are able to think creatively, and can understand your market.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. SarahMidMO Click To Tweet.

Brand 104

Brand Content Storytelling Editorial Team 104

Content Marketing Institute

MARCH 21, 2018

Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Externally.

Content Marketing 98

Content Marketing Marketing Content Storytelling 98

Buffer

JULY 27, 2017

As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

JANUARY 6, 2017

Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 50

Editorial Social Media Blog Blogging 50

ProBlogger

JANUARY 6, 2017

Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

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Editorial Social Media Blog Blogging 42

Content Hacker

MARCH 2, 2023

For example, your editorial calendar can be where you track all content-related tasks such as topic ideas/research/writing/editing, etc., Additionally, use storytelling techniques such as analogies or metaphors when appropriate. That means you’ll need to brainstorm and research topics in advance and schedule them accordingly.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Show people creative ideas for using your products. Get creative.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Neil Patel

OCTOBER 5, 2021

Great Content Marketers Are Creative and Imaginative. In a world where information overload is a threat, creating content that rises above the noise takes creativity. Creativity and an imaginative mind are vital qualities you should look for in a content marketer. Maintaining an up-to-date editorial calendar.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Storytelling can also help bridge that gap. Create an Editorial Calendar. The importance of an editorial calendar can’t be overemphasized.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145