Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 104

IT Ad Copy Keywords Landing Page 104

BKA Content

DECEMBER 7, 2022

Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity. Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? Written Content Creation. Social media posts.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Smart Blogger

JULY 31, 2023

Similarly, Machine Learning algorithms, with enough data, can make complex decisions, predict outcomes, and even create human-like text. It analyzes sentence structures, semantics, and context to generate human-like text. AI software doesn’t “understand” text the way humans do. AI doesn’t have those.

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Jane Friedman

APRIL 19, 2023

In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for them, and lists the many ways AI has been helpful to her both creatively and practically. Those two things can co-exist.

Creativity 124

Creativity Ad Copy Copy Writer 124

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Set Your Specifics.

Ads 119

Ads Ad Copy Electronics Keywords 119

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Perhaps it is the most succinct form of creative writing that requires specific writing style. To make your text crisp, you can remove unnecessary words or punctuation. Hence, it does not require you to write hard-core grammar.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page.

Ads 110

Ads Sales Banking Advertising 110

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Becoming a proficient copywriter doesn’t necessarily require an English degree or being a creative writing savant. But what exactly is copywriting? To inspire action.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

The Hoth

OCTOBER 31, 2022

As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. .

IT 105

IT Proofreader Writing Content 105

Neil Patel

APRIL 19, 2021

This will help you get the hang of how Twitter ads work. Once you’re more comfortable, you can split your ad groups into different categories targeting different audiences. You can also play around with creatives, timing, and budgets to see which combinations work better for you. Your ad copy must end with a CTA.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

The Creative Penn

DECEMBER 10, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I'd love to know what you think in the comments.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

NOVEMBER 23, 2021

One reason for this is your ads can fit on any available ad space and thus have more opportunities to be displayed. Versatility : With responsive display ads, your ads can take on many shapes and sizes. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

NOVEMBER 3, 2021

There are different types of data labeling, including: image video audio text. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. Categorize User-Generated Content.

Marketing 125

Marketing Healthcare Utilities Finance 125

Backlinko

FEBRUARY 19, 2024

You can do this via email, text, or call to ask customers who have purchased to complete a survey. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. Speech-to-text input : Add further detail to the text using your voice.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

APRIL 5, 2023

However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 26, 2023

A knack for creative writing is, of course, crucial. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. Social Media Copywrite r: Engages audiences across various platforms with creative and relatable content.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. A massive uptick in efficiency for both budding bloggers and seasoned content creators alike. With an AI writing tool on your side, you can say goodbye to writer’s block. And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

Smart Blogger

NOVEMBER 13, 2023

A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. Consider using compelling ad copy that addresses common pain points to attract beginners looking for an accessible entry into the field.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Content Hacker

DECEMBER 15, 2022

I believe it kills creativity when you’re producing true thought leadership. ’ Here are some other ideas that I saw for ways managers can use the tool, I thought these were creative. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

DECEMBER 14, 2020

Buy them, create them yourself, or use ones with a Creative Commons license. Users will follow the subject’s line of sight and be more likely to read your ad text. Bright colors will help your ad stand out. Just like with text copy, use a question or express a benefit to the user. Images of people work best.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Some only use AI tools for generating sales descriptions or ad copy.

Text 98

Text Creativity Publisher Publishing 98

Backlinko

MARCH 19, 2024

Decide the AI’s main role: chatting, information gathering, creative writing, coding, design, or personalization. Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Neil Patel

APRIL 19, 2021

Google does mobile-first indexing mobile shopping continues to rise thinking mobile-first means thinking about the customer journey and the entire user experience mobile-first parameters could force you to be more creative and develop interactive content that is cutting edge. How to Optimize Your Mobile First PPC Ads.

Ads 73

Ads Landing Page Ad Copy Copy 73

The Creative Penn

MARCH 25, 2024

What I learned through going through this process of our ads not working and trying to get them working again, was that the detailed targeting doesn't do the targeting of your ads. It's the ad creative itself that creates the audience that does the targeting for you. So Claude is like a text-based AI tool.

Ads 52

Ads Marketing Sales Retail 52

The Creative Penn

MARCH 17, 2023

She also uses AI tools as part of her creative process, which is what we're talking about today. She also uses AI tools as part of her creative process, which is what we're talking about today. Can you explain how your creative writing process works now? Here are the highlights and the full transcript is below.

Writing 98

Writing Creativity Marketing Copy Copy 98

Backlinko

MAY 14, 2024

For example: “www.yourbusiness.com/primary-keyword” Avoid lengthy, complex URLs like: “www.yourbusiness.com/category/subcategory/date/primary-keyword” As you create content, link to other relevant pages on your site using descriptive anchor text. Use performance data to optimize your targeting, messaging, and creative.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

MARCH 30, 2023

Failing to Create Click-Worthy Ads If you’ve taken care of the issues we’ve discussed already, but your ads still look like they need fixing, you might then want to take a look at adjusting the way your ads look. A lot of the time, you can tell that your ad creative is performing poorly if your ad has a low CTR.

Ads 113

Ads Landing Page Advertising Copy 113

Content Hacker

JUNE 30, 2023

This is simply a text prompt + link that encourages the reader to take a specific action — like signing up for your course! Skillshare: Focused on creative skills such as design, photography, and writing. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 78

Collaboration Blog Blogging Banking 78

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If When it comes to getting words on a page and producing general, “filler” text, Jasper is quite good. It’s the tech behind nearly every AI writing tool on the market today.). More on that in a sec.)

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Adding some power words to your subheads is a good way to make your post look like an interesting read. Power words can help with SEO too. Back to Top Go Ahead and Tell Me.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

JANUARY 6, 2023

So in 2022, the emergence of image generators, like Midjourney and DALL-E and Stable Diffusion, and text generators, like ChatGBT. And we've got coming in 2023 things like text-to-video. In fact, Meta/Facebook itself, has a generative AI text-to-video , which should be emerging at some point in 2023. What else is in the course?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

JANUARY 20, 2021

Social media marketing should show your funny or creative side like Nutella. Keep in mind that video content can outperform the same content in text form and vice versa. Use a saved audience: If you’ve run ads in the past, you can use the same audience. Select your ad placement. Post your team photos like Zappos.

Social Media 145

Social Media Persuasion Promotion Ads 145

Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. To catch more target audience members, you need to create different ad creatives. Even if that colorful ad design has worked wonders, a time will come when your target audience develops ad fatigue.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Moz

NOVEMBER 8, 2020

One of us is especially interested in graphic design and learned everything there was to know in Adobe Creative Suite to become a freelance graphic designer, starting a side business in graphic design, and designs logos, labels, menus, and more. After this class, finding clients has changed in a big way now.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64