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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

I used my own Custom GPT. As part of its training dataset, this Custom GPT has direct access to pretty much everything I have ever written about AI and EI. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. In other words, there’s more context at play here.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

  Meet your audience at the right moment Just like many other marketing channels, so much of the success we had with Perennial Pastures’ direct mail campaign came from hitting people at the right point in their customer journey.  But we’ve found the most success in using it for retargeting or retention.

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Top 8 Benefits of Effective Communication in the Workplace

Grammarly

How successful we are at any of these essential business practices is directly impacted by our communication skills. Let’s take a look at the impact effective communication can have on businesses, customers, and employee well-being. Communication affects almost every aspect of our work and work lives.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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15 Key Marketing Automation Statistics

Backlinko

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. Marketing tech stack is always evolving. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

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Entrepreneurial Edge: 5 Daily Habits to Boost Your Business

Blogtrepreneur

As an entrepreneur, your daily habits and routines directly impact your business’s success. Network and connect with other entrepreneurs Building a strong network is crucial for entrepreneurial success. Focus on customer reviews Attention to customer feedback is essential for refining your business strategies and offerings.