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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. It transforms the data you have into natural-sounding text. NLU analyzes text to understand intent and meaning.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

For example: If you use predictive text on your phone, you’re using NLP. What impact does it have on digital marketing? While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean. How it Is Now: The Effects of NLP on Digital Marketing.

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AI Do’s and Don’ts in Digital Marketing

The Hoth

In particular, AI solutions are popping up left and right in the digital marketing space. Many companies & digital marketing agencies are already using AI tools to curate, generate, and proofread their content – with varying rates of success. Text generators. Video generators. Image generators.

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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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11 Best Keyword Discovery Tools To Boost Your Blog Post Rankings (2023)

Bramework

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

Neil Patel

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. Knowing which keywords to use throughout the copy of your campaign can be a pain. Is there a rise in interest?