The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. If you are hurting for qualified leads, you should know you’re not alone.

Marketing 139

Marketing Lead Generation Retail Utilities 139

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Landing pages featuring free webinars or live demos of your product . Social media posts .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content writing takes many forms: a blog post, infographics, webinars , social media posts , and more. Here is an example of a landing page from Morning Brew. The decision is simple.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Smart Blogger

JULY 31, 2023

This B2B marketing automation tool is designed to work seamlessly with Salesforce, making it an ideal choice if you’re already using Salesforce’s CRM. It helps with email marketing, lead generation, and nurturing, all aligned with your CRM data. You’re ready to conquer the digital marketing sphere.

Marketing 70

Marketing Social Media Digital Marketing Landing Page 70

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.

Sales 111

Sales Landing Page Lead Generation Text 111

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Convert Your Landing Pages. Your website is your lead conversion magnet when it comes to converting social media into sales in business. If your landing pages are not ready for the leads to come in, it’s considered a lost lead!

Social Media 52

Social Media Sales Media Landing Page 52

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. Final thoughts.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Content Marketing Institute

JANUARY 30, 2019

This roundup features three innovative tools to create a new content marketing routine to better adapt to an ever-changing digital marketing world. Use ContentCal to diversify content you market. Creating and marketing diverse content is a necessity. On-demand content like webinars, demos, video lessons, etc.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92