Digital Marketing Manufacturing Promotion Sales 
Neil Patel
DECEMBER 21, 2020
You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.
The Hoth
FEBRUARY 8, 2023
While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. A recent study published in the Journal of the Academy of Marketing Science used scarcity marketing to promote limited-time beer products.
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Publishing Trends
NOVEMBER 2, 2022
At Penguin Random House , David Phethean , VP, Mass Merchandise, National Accounts and Distributor Sales, will retire at the end of the year. Morgan Hillman joins Holiday House , Peachtree , and Pixel + Ink as Sales Director; she was previously Senior National Accounts Manager at HarperCollins. PROMOTIONS.
ContentWriters
MAY 10, 2023
The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.
Publishing Trends
OCTOBER 20, 2022
Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing.
Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? It is like a product journey, or to refer to a more well-known example in marketing, the customer journey.
Neil Patel
JANUARY 14, 2021
This is why getting the redirect right is crucial to your overall digital marketing strategy. Creating a 301 redirect requires access to your server, which means most digital marketers and site owners have to enlist the help of a developer to implement a 301 redirect. Simple enough, right?
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