Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

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Digital Marketing Marketing Content Creation Recruitment 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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Digital Marketing Marketing Advertising Social Media 145

Copywriter Collective

JUNE 20, 2023

How’s your digital marketing strategy? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It refers to written or textual content created and used for promotional purposes. Is it still working?

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Digital Marketing Copy Copywriter Copywriting 52

Neil Patel

DECEMBER 3, 2021

You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Here are ten more tips to help attract and keep employees at your digital marketing agency during the great resignation. Promote a Healthy Work/Life Balance. It’s official.

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Digital Marketing Agency Healthcare Marketing 109

Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. For example, in the digital marketing world, people trust Seth Godin.

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Sales Content Creation Advertising Education 137

iWriter

MARCH 22, 2022

Still not convinced you need to produce website content for your digital marketing strategy? You can leverage their buying mindset to boost leads and sales. Then, you can boost leads and sales to improve your ROI. A strong sales pitch isn’t always enough to convince customers they need you, though.

Digital Marketing 52

Digital Marketing Website Marketing Search Engine Optimization 52

Neil Patel

JUNE 21, 2021

That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Today, the customer experience is one of the most crucial parts of the sales process, especially when it comes to word-of-mouth recommendations and social sharing. Promote Engagement Through User-Generated Content.

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Ads Promotion Social Media Advertising 136

ContentWriters

NOVEMBER 22, 2023

Read on for tips on how to build an effective email sales funnel and email marketing strategy, including newsletter examples. The average conversion rate for website visitors is 3.68% , but 55% of consumers who prefer digital engagement from businesses said email is the preferred means of contact.

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Sales Healthcare Hospitality Text 59

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

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Digital Marketing Content Marketing Marketing Content 111

Smart Blogger

JUNE 6, 2023

Have you recently launched an email marketing campaign, but the results have been lackluster? In this article, we’re going to explore the magic of email marketing campaigns and unpack 10 surefire tactics to skyrocket your sales. No graphics, no promotional messages, just value. We’ve all been there.

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Sales Marketing Storytelling Banking 82

Melanie Saxton

JANUARY 25, 2024

Potential clients can take advantage of promotions and sales. Potential clients can share your newsletters with others, further promoting what you offer. ” Then, I explain the wonders of integrated marketing, where powerful digital marketing efforts overlap and work together across channels and touch points.

Digital Media 130

Digital Media Copywriter Copywriting Consulting 130

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

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Publisher Publishing Publishing Hospitality 299

Smart Blogger

JULY 6, 2023

When done right, lead nurturing can help fix issues like low conversion rates and long sales cycles. In the end, it’s all about caring for those leads, helping them grow, and guiding them through the sales process. Have a well-defined plan for nurturing leads through the sales funnel.

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Sales Social Media Communication Persuasion 72

Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. And, guess what?

Sales 75

Sales Marketing Food Social Media 75

Smart Blogger

JULY 14, 2023

Because it’s your secret weapon for driving (and repeating) serious sales. This guide will offer actionable techniques to design a customer journey map that works, and maximize your marketing results. Ready to transform your customer journey and boost those sales? Let’s dive right in. So, what are you waiting for?

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Sales Persuasion Social Media Brand 70

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. Video Marketing Use CapCut to create tailored video content for clients. Let’s dive in!

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Utilities Transportation Medical Content Creation 246

Publishing Trends

APRIL 23, 2024

At HarperCollins , Jefferey Chin has joined as sales analyst. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

Creative Director 40

Creative Director Art Director Entertainment Editorial 40

Elna Cain

OCTOBER 19, 2023

Demonstrate You’re the Expert The websites or publications you want to write for will gladly accept your email sales pitch if you demonstrate you’re the expert in a niche or topic. Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade.

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Website Portfolio Retail Writing 224

Smart Blogger

AUGUST 8, 2023

With actionable strategies and some psychology-backed techniques, we’re about to deep dive into a comprehensive guide that’ll help you tap into this marketing gold mine. Ready to transform your business and see your sales soar? What is Behavioral Marketing? Let’s dive in!

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Sales Marketing Social Media Construction 52

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Megan Pagano , director of sales analysis will report to Hanas.

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Art Director Editorial Recruitment Architecture 67

The Idea Logical Company

SEPTEMBER 12, 2022

Near as I can tell, the other players do their digital marketing, for ebooks, audio, and print books, using human beings to pursue opportunities on the titles their digital tools tell them are the most susceptible to improvement across the thousands of titles they control. The short summary is this.

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IT Marketing Digital Marketing Publisher 100

Publishing Trends

MARCH 19, 2024

Shea Dunlop has joined as sales assistant. Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys.

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Art Director Creative Director Editorial Publisher 69

Copywriter Collective

APRIL 26, 2024

Over time, with the huge growth of the digital market, the strategy in content also expanded. With the potentiality of more customer engagement and sales, the direction was more curated toward quality and relevance. The advent of AI technology has given rise to a whole new era in content strategy.

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Content Copywriter Copywriting Text 52

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

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Art Director Editorial Agency Creative Director 64

Smart Blogger

FEBRUARY 20, 2023

Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

NOVEMBER 6, 2023

At Simon & Schuster , Elizabeth Huang has joined Simon & Schuster Children’s Publishing as a digital marketing assistant. At Scholastic , Annie Krege , formerly marketing intern at Astra Books for Young Readers has joined as trade sales assistant. At Atria Books , Laura Brown has joined as executive editor.

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Art Director Editorial Agency Publisher 66

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Neil Patel

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. Types of E-commerce Marketing.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. PROMOTIONS.

Architecture 83

Architecture Agency Finance Editorial 83

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Katie Klimowicz has been promoted to associate art director.

Art Director 72

Art Director Editorial Agency Digital Media 72

Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. Sean Buckley is joining the independent sales team as telesales account manager at Simon & Schuster.

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Art Director Editorial Agency Portfolio 75

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

NOVEMBER 26, 2020

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Publishing Trends

NOVEMBER 17, 2022

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. He has most recently worked as Sales and Marketing Director at Northwestern University Press. Trey Glickman joins the digital marketing team at Simon & Schuster Children’s Publishing as Graphic Designer. PROMOTIONS.

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Art Director Warehousing Editorial Recruitment 78

The Hoth

FEBRUARY 8, 2023

While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. A recent study published in the Journal of the Academy of Marketing Science used scarcity marketing to promote limited-time beer products.

Marketing 102

Marketing Utilities Sales Digital Marketing 102

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer. Then, they are paid a small commission (usually around 5%) for each sale.

Marketing 140

Marketing Electronics Finance Retail 140

Neil Patel

NOVEMBER 1, 2021

Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles. Influencers promote products and lifestyles through photos, videos, blogs, reels, and other forms of “viral” media.

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Content Creator Content Storytelling Social Media 139