Content Marketing Institute

SEPTEMBER 19, 2018

The further along your multi-language content marketing team is, the easier it becomes to train new people. The training materials are ready; the process is well documented; and there are plenty of examples to review. Documenting the process. Each step of our content marketing process is documented in a company wiki.

Editorial Team 106

Editorial Team Contractor Freelance Content 106

Content Marketing Institute

APRIL 11, 2018

I also use Asana to track client projects and to keep my team working like a well-oiled machine. You can communicate on each individual task, attach documents, and assign things on the fly. Use @asana to track projects & keep your team working like well-oiled machine. TheBillWidmer #productivity Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

AUGUST 23, 2018

Now that you know a few tools you can use to strengthen your content marketing team, here are a couple actionable tips you need to have if your team is to fully benefit from their learning opportunities. If you don’t know what you are doing, your team won’t know what it is supposed to do. Do you have a tip for the list?

Content Marketing 99

Content Marketing Marketing Editorial Team Search Engine Optimization 99

Neil Patel

OCTOBER 13, 2020

This is also applicable if you will need the firm to be physically present, whether it’s for setting up a new IT system or scanning last year’s tax documents. This is a document you can use as a resource moving forward. Share Documents and Monitor Progress. Last but not least, you need the ability to share documents easily.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JUNE 19, 2018

TF-IDF stands for term frequency-inverse document frequency. This method determines the topical relevance of a page based on – you guessed it – term frequency within a document. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Free tools.

SEO 108

SEO Editorial Team Editorial Search Engine Optimization 108

Content Marketing Institute

OCTOBER 15, 2018

As many pairs of eyes as possible should read a document before it goes live. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. Seek feedback and proofread.

Proofreader 102

Proofreader Medical Government Editorial Team 102

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I hope documenting and reviewing your goals regularly changes your life like it changed mine. This is my last article for a while, so I really wanted this one to make an impact and stay with you.

Insurance 110

Insurance Editorial Team Communication Editorial 110

Content Marketing Institute

MAY 21, 2018

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Oh, and invest in a written content marketing strategy. Have research?

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

SEPTEMBER 10, 2018

Document everything you learned. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You can add a few “immediate opportunities” bullets that may lead to follow-up. John Bell , vice president enterprise digital marketing, Travelers. Rewrite, then teach.

Content 96

Content Editorial Team Banking Editorial 96

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.

Content Marketing 97

Content Marketing Marketing Content Editorial Team 97

Content Marketing Institute

JANUARY 10, 2018

The output is a Google Sheets document, which makes the review process of completed interviews easier. In the automated interview process, we assign tasks to see how well they follow processes and provide our standard operating procedure (SOP) document as a resource. For example, we will ask them to optimize for a target keyword.

Content Creator 106

Content Creator Script Editorial Team Portfolio 106

Content Marketing Institute

JANUARY 26, 2018

But before you even think about evolving your approach to your content calendar, make sure you’ve documented your content marketing strategy. Before you think about a better content calendar, you need a documented #contentmarketing strategy. KMoutsos Click To Tweet. No one post can provide all relevant tools in the space.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. mrcruce Click To Tweet.

Content 110

Content Editorial Team Script Copy 110

Content Marketing Institute

JANUARY 25, 2018

Document how people find their way to the content. Document the characteristics of audio or video files you want to capture. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Detail the high-level message the organization wants to convey in this piece of content.

Content 110

Content Editorial Editorial Team Social Media 110

Content Marketing Institute

JULY 17, 2018

You will see the number of pages and documents Google has discovered. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Google may email you directly. Monitor your website pages with this simple technique: site:yourwebsite.com or site:m.yourwebsite.com.

SEO 94

SEO Editorial Team Keywords Engineering 94

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 100

Editorial Editorial Team Collaboration Social Media 100

Content Marketing Institute

APRIL 20, 2018

Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Airstory (free and paid versions). What tools do you use?

Editorial Team 109

Editorial Team Content Social Media Content Creator 109

Content Marketing Institute

AUGUST 1, 2018

Armed with the general ideas of the type of content you can create as well as the insights you documented when you were analyzing your results (see Step 6), it’s time to get specific. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Step 9: Track your story ideas.

Editorial 89

Editorial Content Editorial Team Projects 89

Content Marketing Institute

OCTOBER 26, 2017

HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Be passionate about your work. No system in the world can make up for a lack of passion for what you’re doing with it.

Pharmaceutical 100

Pharmaceutical Landing Page Marketing Editorial Team 100

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

Kayleigh Moore

JANUARY 12, 2023

The screening process helps the editorial team gauge a writer’s skill level and attention to detail. This is usually either a slide show, video, or written document that explains the publication’s high-level expectations. These are not documents that tell the writer what to cover and examples to include. Workflow info.

Editorial 222

Editorial Writer Editorial Team Search Engine Optimization 222

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Laney: Or even just a Word document. It’s a tool called CoSchedule.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s helpful to have policies and documents for handling content requests (like the one below) to preserve your team resources for the projects that are best positioned to achieve success.

Editorial 106

Editorial Government Collaboration Content 106

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. I’d love to hear about it in the comments.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

NOVEMBER 27, 2017

Document everything. A lot of marketers fail because they don’t document their process. In my experience, my clarity of thought and efficiency in execution quadrupled when I started documenting my process. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 102

Editorial Team Post Content Creation Long Form Content 102

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. At the most sophisticated end of this spectrum, the strategic content group may perform this service for every aspect of all corporate content, including product, sales, marketing, documentation, etc.

Content Marketing 75

Content Marketing Marketing Content Editorial 75