AIIP

MARCH 5, 2024

By Janel Kinlaw and Marge King Starting a business can be scary, especially when you read the statistics on start-up failure rates – nearly 20% of all businesses fail in the first year and only 30% will remain after 10 years. Still, many entrepreneurs start a business because they are passionate about what they do… Read More » The post Boosting Your Success with AIIP’s Business Jumpstart Bootcamp appeared first on AIIP Connections Blog.

Blog 83

Blog Blogging Post 83

Content Marketing Institute

MARCH 5, 2024

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Content 90

Content Marketing 90

Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO.

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Editorial Agency Art Director Creative Director 72

Blogging From Paradise

MARCH 5, 2024

Circling the globe largely feels fun and freeing. Most love the feeling of being on vacation.

Post 94

Post 94

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Contented

MARCH 5, 2024

Who needs accessible content and why is it important? Accessible content is content that is accessible to anyone, regardless of their abilities. In the digital age, accessible content is simply good customer service. We all know the hair-pulling frustration of a terrible online experience. That frustration is magnified for people with a disability.

Government 59

Government Content Creator Medical Content 59

David Meerman Scott

MARCH 5, 2024

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

Advertising 57

Advertising Sales Marketing 57

Grammarly

MARCH 5, 2024

Customer experience (CX) teams are your company’s frontline ambassadors. They talk to your customers daily and handle all questions, issues, and complaints in real time. It’s safe to say that customer satisfaction, loyalty, and, ultimately, your bottom line hinge on their effective, efficient communication. But what happens when communication breaks down?

Communication 89

Communication Brand Text Sales 89

Verblio

MARCH 5, 2024

Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture the exponential efficiency gains that AI promises, though—and the saved time and money that business leaders are pressuring their teams for—one writer going back and forth with Chat

Content 72

Content Agency Keywords Brand Awareness 72

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. This article goes beyond the basics, exploring the transformative power of content writing through real business case studies. The Art of Strategic Content Writing Strategic content writing isn’t merely about producing text; it’s about crafting messages that resonate with specific audiences.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Jane Friedman

MARCH 5, 2024

Today’s post is by author and book coach Andromeda Romano-Lax ( @romanolax ). Several years ago, I attended a writing workshop held in a beautiful locale, with sumptuous food and dreamy scenery. Only the teaching was bad. And not just bad. It was the most disorganized and downright toxic event I’d experienced in twenty-plus years. Before attending this event, I thought I’d seen it all: middle-aged writers leaving in tears after being told they should give up on their projects; women being taken

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Writing Construction Writer Food 121

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration