Tue.Feb 06, 2024

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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Impostor Syndrome? Don’t Sabotage Your Hard Work

AIIP

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

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Tone in Email: Definition and Tips on Striking a Professional Tone

Grammarly

Email is the primary way most businesses and employees communicate in the workplace. Knowing how to write an effective email can lead to benefits like forming good relationships with your manager, which can lead to promotions, or networking successfully, which can lead to a better-paying job. On the other hand, not knowing how to do this may damage your ability to succeed and, worst-case scenario, may lead your coworkers to judge you as rude and unlikable.

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Space-Based Networks: Types And Future Of Satellite Telecommunication

Blogtrepreneur

In a world where people explore and develop every corner of the Earth, where economies and societies are more interconnected than ever before, efficient wireless communications through terrestrial and satellite networks are essential. Satellites play a crucial role in today’s digital economy, supporting a wide range of industries, from agriculture and banking to transportation.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 411 on the Self-Employed Health Insurance Deduction

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you're a freelancer, you likely pay for your own health insurance. And there’s a good chance you’ve seen the cost of your insurance premiums go up dramatically in recent years.

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9 Tips for Managing an Unpredictable Workload

Freelance Writing Jobs

If you’re a freelancer, chances are you’ve dealt with some real ups and downs in your workload. One day, you’re grinding away on your current gig, thinking you’re right on track to meet the deadline. But then, BAM! The next day hits you like a ton of bricks with a bunch of new tasks, and suddenly, you’re feeling further and further away from meeting those client deadlines.

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Think About Social Media this Way as a Blogger

Blogging From Paradise

Social media. Social is the adjective. Media is the noun. Shouldn’t that tell you something? Media wins. Media reigns.

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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

Content Marketing Institute

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

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People Round Up, Early February, 2024

Publishing Trends

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. McCarthy will report to CEO Nigel Newton and also sit on Bloomsbury’s global executive committee. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Senior editor Daniel Loedel is leaving Bloomsbury to freelance edit and write.

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How to Use The OFFICIAL Bramework ChatGPT Plugin

Bramework

In the dynamic realm of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Bramework, a pioneer in AI-driven content creation, has again set the benchmark with its latest innovation – the Bramework ChatGPT Plugin. Designed to seamlessly integrate with your content strategy, this plugin is your gateway to mastering SEO and enhancing your digital footprint.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

So, you’re diving into the world of thought leadership marketing. Smart move. This isn’t just about pushing content; it’s about becoming a beacon in your industry, someone others look to for insights and guidance. By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand.

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The EASIEST Way to Research Your Blog Topic

Bramework

In the rapidly evolving world of blogging, staying ahead of the curve is crucial for engaging and retaining your audience. That’s where Nova Chat and its Smart Web Navigator come in, revolutionizing the way bloggers conduct research. This powerful tool ensures your blog posts are not only rich in facts but also resonate with real-time queries and trends.

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How Jasper’s CMO Uses Jasper

Jasper

Learn how our head marketer quarterbacks the team from inside Jasper.

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Demystifying Miscreant Memories and Crafting a More Authentic Narrative

Jane Friedman

Today’s post is by freelance writer and editor Brittany Foster. Ask me what I ate for breakfast on Tuesday of last week and I won’t be able to tell you. Maybe a bagel? Fruit? Definitely tea. Unless that’s when I ran out… This isn’t different from most people. Except I happen to be a memoir writer. And if I can’t even tell you that, how can you trust me to accurately recreate scenes from my distant childhood?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Master Content Planning in 8 Simple Steps

The Hoth

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results.