Nick Ursborne

JANUARY 17, 2024

That’s an astonishing number. To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle. About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.

Copywriter 221

Copywriter Copywriting Writer Writing 221

Copyhackers

JANUARY 17, 2024

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […] The post I spent 60+ hours analyzing onboarding emails for 127 SaaS trials.

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Copywriter Copywriting Marketing IT 108

Content Marketing Institute

JANUARY 17, 2024

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

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Content Audience Marketing 105

Smart Blogger

JANUARY 17, 2024

Tell me if this sounds familiar… you’ve heard the term “juxtaposition,” but you’re not quite sure how it’s used. Heck, you’re not even sure how to define juxtaposition. Well, you’re not alone. But I want to let you in on a little secret… This literary device can transform your writing from dead and dull to captivating and thought-provoking.

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Architecture Concept Copywriter Copywriting 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

JANUARY 17, 2024

Knowing the different kinds of sentences—and how to form them correctly—ensures you can always communicate what you mean and is a huge advantage in communication. It’s also crucial when writing to change up the types of sentences you use to keep things fresh. That’s why understanding the types of sentences can make a big difference. In this article, we discuss eight types of sentences: four kinds of sentences according to function and four types of sentences according to structure.

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Communication Food Copy Text 90

Jane Friedman

JANUARY 17, 2024

Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao. This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. A year ago, I was riding high on adrenaline as my debut novel found its way onto bookshelves around the world. The heady scent of freshly printed pages with my name on the cover, the thrill of getting my first media request, and the outpouring of love and well-wishes made my debut exper

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Publisher Publishing Publishing Promotion 89

BKA Content

JANUARY 17, 2024

Why Is Having Duplicate Content an Issue for SEO? Does your website have duplicate content? You may be surprised to learn that almost one-third of web pages repeat content. Why is having duplicate content an issue for SEO? For the good of your website, you need to know the answer. Why Is Having Duplicate Content an Issue for SEO Success? At its core, SEO is about convincing search engines that your content is the best fit for the user’s query.

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SEO Contractor Content Persuasion 71

ProBlogger

JANUARY 17, 2024

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. Let me share how I discovered that community was possible in the online space with a story: I discovered the power of online community on the very first day that I went online (I think it was in 1996).

Blog 44

Blog Blogging Social Media Consulting 44

Ben Settle

JANUARY 17, 2024

A great question about email length: “…you say you shoot for an email length of around 200-400 words, but most of your emails as of late have run between 900-1200 words. Any particular reason for this shift or do you just have a lot more to say these days?” My answer: When I first started doing daily emails I bought into the shtick that they should be short (few lines and a link).

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Copywriter Copywriting Sales Copy 52

Bramework

JANUARY 17, 2024

Blogging is an art, and like any art form, it requires a certain finesse and understanding of your audience. In our comprehensive video guide , we delve into effective strategies to improve your blog writing skills. 1. Begin with a Question Engaging your audience right off the bat is crucial. Consider opening your blog post with a question that incorporates your keyword.

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Blog Writer Writer Search Engine Optimization Blog 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ben Settle

JANUARY 17, 2024

In which the question was asked: Why do you choose not to use a greeting at the top of your emails? You go right into it. I thought personalization helps connect with the audience. Did you once greet the subscriber by their name? Why did you stop? I stopped doing salutations probably around 2008 or 2009. And here are a few reasons why: 1. They don’t matter to the audience I’ve built, and if they did matter to someone that person is in the wrong saloon anyway 2.

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Sales Audience Writing Marketing 45