Enchanting Marketing

FEBRUARY 13, 2024

Let’s talk for a sec. Just you and me. What do you like to read? I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying?

Sales Copy 207

Sales Copy Writing Copywriter Copywriting 207

Ahrefs

FEBRUARY 13, 2024

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances.

SEO 97

SEO 97

Content Marketing Institute

FEBRUARY 13, 2024

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.

Marketing 90

Marketing IT 90

David Meerman Scott

FEBRUARY 13, 2024

For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text answer together with links for more information, is the future of both chatbots and search.

Engineering 67

Engineering Text Marketing 67

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

The Hoth

FEBRUARY 13, 2024

Which lemonade stand do you think will do more business: one isolated in a hot, suburban neighborhood – or one lined up among dozens of others on a beach filled with tourists? The isolated lemonade stand will obviously see more customers since it has virtually no competition. If you’re only targeting keywords with high search volume for your SEO strategy, your website is the equivalent of the second lemonade stand, the one overwhelmed by competitors.

Keywords 59

Keywords SEO Engineering Education 59

Jane Friedman

FEBRUARY 13, 2024

Photo by Alice Dietrich on Unsplash Today’s post is excerpted from Ten Easy Steps to Becoming a Writer by Randall Silvis. I despise rules. Always have. Rules are for accountants and architects, assembly line workers and neurosurgeons. In order to be successful in those professions, there are procedures that must always be followed, variations that must never be employed.

Writing 116

Writing Storytelling Writer Creativity 116

Bramework

FEBRUARY 13, 2024

When you think of all the ways to repurpose content and you come up short, it means you may need this article! Your blog post goes live, you share it to the world and wait for everyone to read it. Then what happens? Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully.

Content 98

Content Blog Blogging Brand Awareness 98