Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.

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Writing Copywriter Copywriting Communication 246

Grammarly

SEPTEMBER 29, 2023

Often, two words with the same meaning will have different connotations —i.e., implied meanings. For example, if you look up the word fearless in a thesaurus, you’ll see both courageous and cocky listed as synonyms. However, if you call someone cocky after they do something heroic, you may offend them since the connotation attached to cocky is “a tendency to overestimate one’s abilities.

Communication 114

Communication Creativity Writing Blog 114

Content Marketing Institute

SEPTEMBER 29, 2023

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

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Content Marketing Marketing Content 93

ThemeIsle

SEPTEMBER 29, 2023

Visual regression testing ensures that any changes you make to your site don't interfere with the existing structure, features, or interface. In this post, we'll take a closer look at it, including its benefits. Then, we'll show you how to implement it on your website. The post Visual Regression Testing: What It Is, Why and How to Implement It appeared first on Themeisle Blog.

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IT Website Blog Blogging 63

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

David Meerman Scott

SEPTEMBER 29, 2023

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

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Sales Marketing IT 61

Publishing Trends

SEPTEMBER 29, 2023

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What are some publishing trends to keep an eye on in 2024? What actions have the Florida school district taken against LGBTQ books ? What did the National Museum of African American History acquire?

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Publisher Publishing Publishing Blog Post 86

Copywriter Collective

SEPTEMBER 29, 2023

The challenges of working from home can be daunting. Especially since so many people were unprepared for the transition in the aftermath of COVID-19. But now that remote work has become the new normal, many have struggled to maintain a professional and productive work environment at home. One way to improve the atmosphere of your home office is through the ancient Chinese philosophy known as Feng Shui.

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Healthcare Concept Copywriter Copywriting 52

AWAI

SEPTEMBER 29, 2023

Your special offer to get started with our self-paced white paper training for just $59.40 is about to expire!

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Backlinko

SEPTEMBER 29, 2023

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.

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Content Creator Medical Finance Keywords 115