Mon.Feb 13, 2023

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Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes

Animalz

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with being on an infinite treadmill is that, at some point, you’re going to get so tired that you will fall off.

Writing 122
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Freelancers Will Reshape the Market in 2023

Freelance Union

The way work has been done has changed so much over the last few years. We’ve seen remote work become normal, people choose meaning over money, and independent talent take hold as a mainstay in the market. As we cruise into 2023, those trends will only continue as market forces push us into the work of the future. As usual, independent workers are at the forefront of this revolution, not just redefining work for themselves but also contributing to the economy's resilience more broadl

Freelance 101
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All Eyes on Milwaukee for #AIIP23

AIIP

By the AIIP External Communications Committee “Invest in yourself and your business.” Those are the encouraging words from AIIP president Denise Carter for anyone looking to start or grow an independent information business. One way to make that investment is to attend AIIP’s annual conference in April. We’re meeting in person for the first time… Read More » The post All Eyes on Milwaukee for #AIIP23 appeared first on AIIP Connections Blog.

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How to Write a Love Letter: Expert Tips, Ideas, and Examples

ProWritingAid

Writing a love letter is a great way to express your feelings to that special someone. This article gives you our top tips for how to write a love letter.

Writing 103
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Creative B2B Campaigns, with examples

Bright Company

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. They surprise us with unique partnerships and collaborations and produce some of the world’s most loved content. Consumer brands and consumer-focused agencies have benefited […] The post Creative B2B Campaigns, with examples appeared first on Bright Company.

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Save the Date — We’re Going to Launch Your Writing Business Together

AWAI

We’re pulling out every stop — including bringing in our best business-building experts — to launch your writing business together!

Writing 105

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How to Write a Connection Request Message on LinkedIn

Grammarly

If you’re not sure what opener you should use to attract a potential employer or grow your network, you’ve come to the right place. We’ll go over the basics of how to write a LinkedIn connection request message, explain what you should avoid, and provide you with a few templates for LinkedIn connection request messages. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a connection request message?

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How To Write A Professional Letter & Make A Lasting Impression

CoSchedule

There will likely come a time in your career when you’ll need to write a professional letter—whether to apply for a job, ask for a favor, or even politely resign. Writing a professional letter can seem like a daunting task at first. You may be asking yourself: What information do I need to include? What should my tone of voice be? How can I get my point across without sounding too demanding?

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Creative B2B Campaigns, with examples

Bright Company

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. They surprise us with unique partnerships and collaborations and produce some of the world’s most loved content. Consumer brands and consumer-focused agencies have benefited.

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'As Well As,' 'Along With' and Other Connectors Can Trick You Into Making a Grammar Mistake

Grammar Underground

Along with As well as In addition to Accompanied by Added to Coupled with Expressions like these connect nouns the way "and" does, but they don't make a subject plural the way "and" does. That's how they can trick you into making subject-verb agreement errors. The post 'As Well As,' 'Along With' and Other Connectors Can Trick You Into Making a Grammar Mistake first appeared on Grammar Underground with June Casagrande.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Monday Morning Jumpstart: Law of Inertia

AWAI

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about the importance of evaluating how you spend your time, the intention behind those actions, and if those actions are contributing to the outcome you want.

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Dissatisfied or unsatisfied?

Grammar Underground

Are you dissatisfied with a recent purchase? Or are you unsatisfied with it? The two words seem interchangeable because, in most cases, they are. But a closer look shines a light on the fascinating nuances of the English language and how we use words when we’re not paying attention. “Dissatisfied” and “unsatisfied” both mean “not satisfied.” But they aren’t exactly the same.

Copy 52
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Video Content Marketing: 4 Reasons to Use it (+ How-to Guide)

Smart Blogger

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool. Whether or not you’re familiar with video marketing, this ultimate guide will tell you everything you need to know to get started and drive business.

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Book Marketing Mindset, Ideas, And Ambition With Honoree Corder

The Creative Penn

How can you embrace book marketing as a creative part of your author business? How can you effectively market your backlist over time? How can you tap into ambition and drive your author business onward and upward? Honoree Corder talks about all this and more. In the intro, Draft2Digital add a new library marketplace [ D2D ]; Running a publishing house is not as much fun as it used to be [ Mike Shatzkin ]; Microsoft launches the new Bing with ChatGPT-style co-pilot, and soon to be rolled out in

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.