Wed.Jan 31, 2024

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Free SEO Plan Template (With Video Walkthrough)

Ahrefs

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.

SEO 116
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The First Rule of Writing Is Writer’s Block Does Not Exist

Jane Friedman

Today’s post is by SaaS copywriter Alexander Lewis ( @alexander-j-lewis ). On New Year’s Eve 2022, I stood in my backyard surrounded by friends, finishing the last drags of a cigar. In the dark, we took turns sharing our hopes for 2023. I knew my goal. It was clear and succinct in my mind because I’d been noodling on it for weeks. But as others shared one by one in a circle, I second-guessed my goal.

Writing 91
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The No-Nonsense Guide to Competitive Intelligence

Ahrefs

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.

IT 107
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6 Easy Things You Can Do To Improve the Content Experience for Your Audience

Content Marketing Institute

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 106
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Product Page SEO: The Anatomy of a Well-Optimized Page

Ahrefs

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues. What makes a great product page?

SEO 103
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How Databricks Saves $1.4M Annually with Grammarly

Grammarly

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Jenna Kozel King, Databricks Vice President of Corporate Marketing 1994% ROI $1.4M savings 1.2 months payback Ready to get these results? Learn how Grammarly can help drive consistent, effective communication across your organization.

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Build a Robust Content Infrastructure With the Right CMS [Sponsored]

Content Marketing Institute

Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.

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Sussex County New Jersey House Sit in an Architectural Masterpiece

Blogging From Paradise

I update you with my travels from time to time because you told me to do so.

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The Ultimate Guide to Monetizing Your Blog in 2024

Income Diary

In the vast sea of digital content, turning a blog into a gold mine remains an elusive dream for many. Blogging, once a casual pursuit, has evolved into a robust platform for voice and revenue. Before aspiring bloggers can expect to generate a reliable income stream, understanding the essence of blogging is fundamental. From chronicling personal journeys to sharing niche knowledge, blogging has become a cornerstone of the internet culture.

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The EASIEST Way to Update OLD Blog Posts for SEO

Bramework

Are you struggling with outdated blog posts that don’t seem to rank anymore? Well, I’ve got some exciting news for you. Today, I’m here to introduce a game-changing feature from Bramework – the Blog Post Improver, also known as the Blog Booster. This tool is a game-changer for anyone looking to update their old content and boost their rankings.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Best Strategies for Growing Your Email List in 2024

Income Diary

In the digital age, the quest to capture attention has led to a modern gold rush: harnessing the potential of email marketing. Each new subscriber represents not just a potential sale, but a lasting customer relationship ready to be nurtured. As we stand on the precipice of 2024, the importance of a robust email list has never been more evident; it remains a cornerstone of digital strategy for businesses large and small.

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The Future of Marketing with Zapier’s CMO: Demand Creation Over Demand Capture

Jasper

AI's influence on internet search has reshuffled marketing tactics. Zapier's CMO offers predictions on what's to happen in 2024 and how to prepare.

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How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use

ProBlogger

The post How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use appeared first on ProBlogger. Is it taking you ages to write blog posts? You’re not alone… Whether you’re new to blogging or you’ve been running your blog for a while, the time commitment can be really overwhelming. Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality long form content.

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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic

Jasper

Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write Professional Slack Messages, with 8 Slack Etiquette Tips

Grammarly

Slack is ubiquitous in the professional world. Its many features allow teams to collaborate and share attachments so that members in different places can work together. Many businesses prefer Slack over other channels like email because it allows for faster responses and promotes transparent discussion within a company. As an added bonus, the chat functionality is familiar to many professionals who grew up using AIM and GChat.

Writing 93
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7 Examples of Winning Branded Content Strategies

Content Hacker

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. It’s the clever twist in the world of marketing where companies talk with us, not at us. Gone are the days when ads were just loud and brash interruptions; today, it’s all about pulling up a chair and sharing an experience that sticks.

Brand 52