Buffer

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

Social Media 119

Social Media Media Storytelling Entertainment 119

Content Marketing Institute

DECEMBER 20, 2023

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

Content Marketing 102

Content Marketing Marketing Content IT 102

Grammarly

DECEMBER 20, 2023

Imagine you’re reading an engrossing essay about strategies you can use to increase your short-term memory and retain information better. Instead of only presenting statistics and dry scientific data, it repeats important words, illustrates concepts through analogies, and simplifies key concepts in a way that makes the essay easy to comprehend. These are known as rhetorical devices.

Concept 98

Concept Food Persuasion Construction 98

BKA Content

DECEMBER 20, 2023

What Is An SEO Company and What Do They Do? In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines. Research shows that less than 1% of search engine users look past the first page of results.

SEO 79

SEO Search Engine Optimization Projects Insurance 79

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Buffer

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

Social Media 52

Social Media Media Storytelling Entertainment 52

Ben Settle

DECEMBER 20, 2023

“This is the short sighted shyt direct marketers do that riles up privacy advocates, prompts legislation to be drafted, and gets perfectly good marketing media neutered by the government” So I told my biz partner at BerserkerMail Troy Broussard. The context: An article about “email laundering” where the owner spent $800k on the domain name. This is where a service can link anonymous website visitors (by cookies, abandoned cart info, something like that in popular carts like Shopify, etc — it’s a

Government 52

Government Promotion Media Website 52

Ben Settle

DECEMBER 20, 2023

I wouldn’t want James Gunn within 10,000 feet of Willis or any grade schools. But he recently said something useful when talking about how the score for his upcoming Superman movie was mostly finished already, even though the composer hasn’t officially signed a deal or (presumably) gotten paid anything for it yet. What he said was this: “when you’re riding the waves of inspiration, what are you going to do?

Freelance Copywriting 40

Freelance Copywriting Copywriter Copywriting Writer 40

Jane Friedman

DECEMBER 20, 2023

Photo by aboodi vesakaran Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. One of the first tasks that querying authors undertake is researching their comps. Underlying this research is the question, “Who is your target reader?” And answering this question meaningfully requires acknowledging that your book is not for everyone.

Food 83

Food Creativity Writer Publisher 83

Ben Settle

DECEMBER 20, 2023

I wrote the following on Twitter the other day “stream of consciousness” style. I’ve slightly edited it for clarity. But it’s quite timely for what’s coming down the pike, so I am sharing it again here: One of the problems info publishers run into eventually are customers who bytch & moan about “too much info!” and “info overload!” and “I need time to implement!

Social Media 45

Social Media Sales Copy Entertainment Concept 45

ContentWriters

DECEMBER 20, 2023

Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post. When you repurpose content, you can reach a much larger audience on a leaner budget when compared with creating only on net new content.

Marketing 59

Marketing Content Long Form Content Social Media 59

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration