Tue.Jul 18, 2023

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What Is A Lead Magnet? Definition, Examples & How To Create One

Blogging Wizard

A lead magnet is often a bribe that you give to your audience in exchange for their email address. With the increase in spam emails, consumers don’t want to give.

Audience 207
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New Release Spotlight: Amanda Held Opelt

Rachelle Gardner

When Amanda first told me she wanted to write a book about the “emotional prosperity gospel,” I couldn’t say YES fast enough! Many Christians deny the prosperity gospel—the idea that God wants you to be healthy and wealthy— but embrace its more subtle spin-off, the emotional prosperity gospel, the belief that happiness and spiritual euphoria will follow if you believe the right things and make the right choices.

Writing 130
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The Digital Shift: Becoming the Modern Information Professional

AIIP

By Janel Kinlaw Each year at the Association of Independent Information Professionals (AIIP) Conference, the Past Presidents fund the Roger Summit Lecture Award to bring in an inspiring and stimulating speaker. In April 2023, the Lecture was delivered by Tony Zanders, CEO of Skilltype, Inc. Tony Zanders’ journey into the library and information management industry… Read More » The post The Digital Shift: Becoming the Modern Information Professional appeared first on AIIP Connections Blog.

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Harnessing the Power of Engaging Content: A Case Study Approach

Dr. Rissy's Writing and Marketing

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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L'Officiel "Freelance Isn't Free" Settlement: How to Get Your Payment

Freelance Union

We are thrilled to share an enormous victory for freelancers in New York City: The “Freelance Isn’t Free Act” is in action against a major media company, and working to get freelancers the compensation they’re owed. Recently, there’s been a resolution to a lawsuit filed by the city in 2021 against L'Officiel USA for failing to pay freelancers on time, in full, or at all.

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Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

Content Marketing Institute

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.

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The Best Time to Post on YouTube for Peak Engagement (2023)

Smart Blogger

Wondering when is the best time to post on YouTube? Being on Youtube is competitive, and you want to make sure your content reaches your target audience at the best possible time. Whether you’re a vlogger, a business, or an educator, understanding the secret sauce of timing can transform your channel. But how do you find out the best time for your channel?

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A New Era of Learning: How Gen AI Can Transform Our Outcome-Based Education System

Jasper

Our education system is rooted in producing outputs and outcomes. Amanda Slavin thinks gen AI can reverse this to serve students and teachers better.

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10 Freelance Writing Salary Tips to Raise Your Rates in 2023

Smart Blogger

Wondering what the average freelance writing salary is, and how you can increase yours this year? You’re not alone. Thousands of writers just like you grapple with the question of income every day. But guess what? It’s possible to navigate the labyrinth of freelance earnings and come out victorious. In this article, we’ll unmask the typical salary for a freelance writer and hand you specific, actionable strategies to elevate your pay scale.

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How Educational Leaders Are Driving Transformation

Blogtrepreneur

In today’s ever-changing world, the education system serves an essential purpose in forming the cultural makeup of society. Principals, administrators, and policy makers are the primary drivers behind cultivating a culture of inclusivity within educational institutions. By recognizing and embracing diversity and inclusion, these leaders have the capacity to restructure schools into welcoming environments that honor the unique backgrounds of individuals.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Playback: Pre-Bootcamp Session: Taking Control — Arrive at Bootcamp with Clear Intentions on Achieving Your Dream

AWAI

Ted Capshaw digs into finding out what you want to get out of Bootcamp. You'll be encouraged to create a vision of where you want to take your writing and how it's going to serve your life regarding your time, finances, personal fulfillment, and more.

Finance 52
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An Extensive Technical SEO Checklist for 2023 & Beyond

The Hoth

You can have the greatest and most helpful content in the world, but if your technical SEO is off, it can cause all your hard work to be for nothing. For instance, if you aren’t aware that your server is blocking crawler bots from accessing your content – you won’t appear in the SERPs at all. That’s why it’s crucial to conduct regular technical SEO checklist audits to ensure everything is running smoothly behind the scenes.

SEO 52
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The Positive Side of Artificial Intelligence

AWAI

Let’s talk to you about the POSITIVE side of AI, we believe AI tools like ChatGPT are NOT to be feared, instead, they are to be embraced.

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Gray Space: Making Room for the Reader

Jane Friedman

Photo by Karolina Grabowska Today’s post is by author and book coach Janet S Fox. Elision is not a word that is often used in story crafting, but it should be. To elide is to omit, or to leave out. And we need to know as much about “leaving things out” of our stories as we do about the things we love to add. Why elision? Because the emotional connection that’s made between the writer and reader is strengthened by what the reader brings to the story—their experiences, dreams, hopes, and longings.

Writer 82
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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LAST CHANCE: ?Become a Barefoot Writer

AWAI

Save 80% on our exclusive writers club membership if you join today.

Writer 52
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Understanding the Subject of a Sentence: A Comprehensive Guide

Grammarly

If you’ve ever wondered what makes a sentence a sentence, here’s your answer: a subject and a predicate. The subject of a sentence is the noun, pronoun, or noun phrase that the sentence is about. Usually, the subject performs the action, but sometimes, the sentence describes either the subject or an action done to it. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What are the basic parts of a sentence?

Concept 67