Wed.Oct 18, 2023

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All In One SEO vs Yoast SEO: Which Is Better in 2023

ThemeIsle

Most WordPress users have a search engine optimization (SEO) plugin that they use for keyword optimization, improving readability, and other essential tasks. Using these plugins can make your life a lot easier, but you might struggle to decide between popular options like All In One SEO vs Yoast SEO. To help you make a decision, we've put together this comprehensive comparison guide.

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Content Marketing Checklists To Maximize Reach (By Platform)

CopyBlogger

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

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22 Key Elements of a High-Quality Website

Quick Sprout

In today’s crowded online marketplace, there’s no love lost for low-quality websites. Too often, site managers overlook mistakes that send … 22 Key Elements of a High-Quality Website Read More » The post 22 Key Elements of a High-Quality Website appeared first on.

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Is Your Business Unique to You?

Freelance Union

As businesses of one, solopreneurs have the power to create work that is custom-tailored to their definition of freedom, the lives they want to live, and their specific talents. Where 9-5 jobs ask us to conform to other’s definitions of work and entrepreneurs with larger businesses and employees are constrained by their responsibility to their team, we’re free to build a completely unique business and rebuild it whenever we need something different.

Finance 101
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 4 Call Center Trends That Customers Actually Care About

Quick Sprout

Most customers who get on the phone with call centers don’t really care about the analytical jargon or omnichannel marketing … The 4 Call Center Trends That Customers Actually Care About Read More » The post The 4 Call Center Trends That Customers Actually Care About appeared first on.

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SEO Community Spotlight: Singapore

Ahrefs

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look.

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30 Business Quotes: Motivational Advice to Inspire and Guide You

Grammarly

Developing a business idea, launching your business, and seeing it through has plenty of highs and lows. Sometimes, as you and the key players on your team take this whirlwind journey, you might get discouraged. Motivational business quotes offer thought-provoking and uplifting guidance that can inspire you to move toward your business goal. Whether you’re drafting a professional email or a casual note for Slack, a business quote can punctuate your overall message.

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How to Double Down On Being Human. 5 Ways To Stand Out In An Age Of AI

The Creative Penn

How can you stand out with your books as more content is created faster with AI? How can you reach readers with your authentic story and experience? In this video, I provide 5 specific tips to double down on being human and stand out in an age of AI-generated content. In this video, I go through: Show your face and/or use your voice in marketing Be more personal in your emails and with your community Make beautiful books and physical products Connect in person Tap into your Shadow side to make y

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SEO for Personal Injury Lawyers: An Overview

BKA Content

SEO for Personal Injury Lawyers: An Overview Personal injury attorneys constantly deal with the challenge of standing out in a sometimes densely populated field. Tort victims need your help, and you need a way to bring them directly to you. The strategic implementation of SEO for personal injury lawyers is the path to enhanced visibility and client trust.

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Jasper’s New Features for Marketers: What You Need to Know

Jasper

Get the scoop on what to expect from all our latest product updates.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Bylined Articles: The Value of Authoritative Content

ContentWriters

Authoritative, bylined articles give your company a credible voice. They provide researched, verifiable information and expertise, developing customer relationships and fostering trust. With ads vying for attention from every platform and media channel, consumers value reliable, unbranded information from reputable sources over branded and promotional content.

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How to Turn a Blog Post into a Press Release

ProBlogger

The post How to Turn a Blog Post into a Press Release appeared first on ProBlogger. This guest post is by Erika Gimbel, a Chicago freelance writer. If you’re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content.

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Content Marketing Institute

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

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What It Means to Make Your Story Relatable

Jane Friedman

Photo by Aleksandr Barsukov on Unsplash Today’s post is by author and educator Deborah Williams. If you’re a serious writer, chances are good that you have a battered copy of Anne Lamott’s Bird By Bird on your shelf (or, if you’re like me, maybe you’ve committed large chunks of it to memory). But when my first-year college writing students read Bird by Bird, they’re almost always coming to the book for the first time.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.