BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Backlinko

MARCH 29, 2024

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

IT 91

IT Engineering Content Management System Management 91

Grammarly

MARCH 29, 2024

It’s a big decision to leave your job, and even if you’re leaving for your dream role, it can be difficult to start the resignation process. Whether or not you’re able to include a face-to-face meeting as part of it, you’ll need to send something in writing. Does it have to be a full-fledged letter, or will an email do? And what does it need to say?

Writing 89

Writing Proofreader Electronics Communication 89

Content Marketing Institute

MARCH 29, 2024

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

Marketing 81

Marketing 81

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Publishing Trends

MARCH 29, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Oxford English Dictionary Adds 23 New Words Reading Initiative Drives Children and YA Sales Vermont Set to Pass Library Bill What is the Best AI Story Generator?

Publisher 82

Publisher Publishing Publishing Blog Post 82

Copywriter Collective

MARCH 29, 2024

The realm of digital marketing is an ever-evolving tapestry with patterns and hues that shift with consumer behaviors, technological advancements, and innovative strategies. For businesses and content creators, staying ahead of these changes is not just advantageous; it is crucial to maintaining relevance and competitive edge. As such, understanding the pulse of digital marketing trends becomes a cornerstone of success.

Digital Marketing 52

Digital Marketing Marketing Writing Content Creator 52

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? layout=discover&recommended_by=staff_picks The example URL consists of the following elements: Base URL ?

SEO 89

SEO Electronics Marketing Engineering 89

Ben Settle

MARCH 29, 2024

Easily one of th e“most asked” question I get around here is: “What are some tips for coming up with ideas?” (For emails, books, newsletters, courses, sales copy, all of it) The answer is what I call my “4 W’s.” They are: 1. Writing 2. Working 3. Working out 4. Willis I can trace nearly all my best ideas to those 4 things. The more I write, the more ideas I get (writing begets writing).

Sales Copy 40

Sales Copy Sales Copy Creativity 40

Grammarly

MARCH 29, 2024

Even if you’ve been offered your dream role, it can be hard to leave a job—especially if you enjoyed it or forged valuable relationships at the company. In most cases, a letter is called for. But there’s more than one kind you can write. A purely formal resignation letter states only what’s necessary, which includes your intent to leave and the date of your last day.

Writing 87

Writing Proofreader Construction Projects 87

Ben Settle

MARCH 29, 2024

In which the writing question is asked: “Did you ever find yourself lacking motivation at times to write your novels? Or like, what did you do if you were stumped for ideas or just don’t know where a scene should go next” The answer: Is explained in gruesome detail in the “Author’s Note” in the forthcoming and completely revised (i.e., I rewrote it from start to finish a few months ago after finishing the screenplay for it, and realizing the screenplay was way better than the novel I wrote in 20

Writing 52

Writing Copywriter Copywriting Storytelling 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ben Settle

MARCH 29, 2024

A question about using my content creation ways to YouTube: What are your thoughts on applying this “more and faster content” philosophy to youtube? From what we can see people who post the most frequently on there are the ones who make the least views and money whereas the ones who take their sweet time and heavily balance it out with quality get way more views and money.

Content Creator 40

Content Creator Content Creation Content Engagement 40