Mon.Jul 03, 2023

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Relationship-Based Link Building: How to Earn Trust & High-Quality Links

Ahrefs

Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL} Might be a good fit for your post? ?

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Cracking The About Page Code

Freelance Union

Writing about yourself can be hard. Capturing everything you want to say into a cohesive message that lives on an About Page can feel impossible. But your About Page is not actually you.it's about your audience and showing how you’re the perfect fit for them. That’s the purpose of an About Page—to connect on a human level by sharing the parts of you that your ideal customer wants to see.

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9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry. An Update With Joanna Penn And Nick Thacker

The Creative Penn

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. It turns out that most are happening faster than even I expected. In this episode, Nick Thacker and I discuss some of the main points. In the intro, I go through other aspects of the nine ways (notes and links below), the USA Today Bestseller list is back ; TikTok moves into eCommerce [ The Verge ]; and Orna Ross and I discuss generative AI for

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What is Outbound Marketing? 9+ Ways to Trigger Sales in 2023

Smart Blogger

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. And, guess what? You’re in luck This article will give you the practical strategies, concrete examples, and creative methods to boost your business through outbound marketing.

Sales 75
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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From Good Copy to GREAT Copy

AWAI

When my first copywriting assignment didn't go how I thought it would, I developed an appreciation for the people who could turn my good copy into GREAT copy — and learned how to do what they do, too!

Copy 52
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Wrong and Wrongly

Grammar Underground

"You're doing it wrong" is better than "You're doing it wrongly" because "wrong" and "wrongly" don't follow the standard form in which the adverb necessarily ends in -ly. The post Wrong and Wrongly first appeared on Grammar Underground with June Casagrande.

Copy 52

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'Less' and 'fewer' aren't just about mass nouns and count nouns

Grammar Underground

People who are careful about their grammar take extra care with “less” and “fewer.” Most of the time, the results are good. “Ben has fewer worries this year” sounds better than “Ben has less worries this year.” But even though they make good choices most of the time, sticklers on the less-and-fewer issue usually don’t understand the grammar as well as they think they do.

Post 52
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Does Keeping Blog Comments Open Seem Worth a Deluge of Spam?

Blogging From Paradise

I may as well be honest with you. My intent is to be straight with you guys.

Blog 73
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How to Write a Research Paper Introduction

Grammarly

As the saying goes, You only get one chance at a first impression, and research papers are no exception. It’s the first thing people read, so a solid research paper introduction should lay the groundwork for the rest of the paper, answer the early questions a reader has, and make a personal impact—all while being as succinct as possible. It’s not always easy knowing how to write introductions for research papers, and sometimes they can be the hardest part of the whole paper.

Writing 89
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What is a Content Marketing Manager? (& How-To Become One)

Smart Blogger

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else. If you’re itching to step into this dynamic role, or perhaps, you’re just curious about what these marketers do, we’re about to spill the beans.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What is A/B Testing? 8 Easy Steps for Split Testing (+ Key Items)

Smart Blogger

What is A/B testing? More importantly, how does it work? In the baffling world of online marketing, some see A/B testing as an annoying hoop to jump through before you get results. When done properly, it can make a real difference to your bottom-line profits. So, we delve into the murky details, explain exactly what A/B testing is, and how you can set up simple split testing in 8 easy steps.

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What is Inbound Marketing? 10 Tactics to Capture Loyal Buyers

Smart Blogger

Ever wondered how some businesses manage to attract a loyal following, while others struggle? They’re likely masters of inbound marketing, an approach that’s about drawing customers in, rather than bombarding them with sales pitches. If you’ve ever found a helpful blog post while searching for a solution to your problem, you’ve seen inbound marketing in action.