Fri.Oct 06, 2023

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The 10 Best and 10 Worst Ways to End an Email

Grammarly

You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.

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How To Write Emails: The Conversion Copywriter’s Approach

Copyhackers

Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response. The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Copywriting for startups and marketers.

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Is AI freaking you out?

Freelance Union

Can we all agree that the last few years have been a little extra? From pandemics, recessions, and social unrest to the explosion of AI, we’re operating in a time of extreme and fast-moving change. Change, especially the unexpected and fast-moving kind, can tap into our feelings of vulnerability and insecurity (of which there are already plenty in entrepreneurship, thank you very much!).

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Buyers Want To Trust Content. But Do They Value Yours? [New Research]

Content Marketing Institute

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO for Therapists: How To Create an Effective Strategy

BKA Content

SEO for Therapists: How To Create an Effective Strategy According to data provided by the National Institute for Mental Health, 20% of Americans suffer from at least one type of mental illness. Another study shows that as of 2023, 83% of therapists see more patients than they used to. It’s easy to see why so many people are looking to work in this field and help others.

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Top 5 Publishing Articles/Blog Posts of the Week 10/2- 10/6

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why have graphic novels risen in popularity? Who was awarded the Nobel Prize in Literature? Will book bans start affecting public libraries too?

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How to Edit AI Content: 9 Tips for Adding a Human Touch to AI Outputs

Jasper

Make sure your content always meets high standards with these tips for editing AI-generated content.

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How To Build Authority With High-Quality Content

Copywriter Collective

Everyone knows that content is king in today’s internet-driven marketplace. Content is the backbone of many digital marketing campaigns, but it is not just a way to increase online visibility. Content can also be used to build brand authority, which is how you stand out from the crowd and appeal to your target market. Consumers will always choose the businesses considered experts in the field, so how can you build authority with your content?

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