Grammarly

JANUARY 19, 2024

The success of a business rests on whether or not its employees are able to accomplish the objectives company leaders set out for them. Employees need to know what their priorities are, who to work with, how to collaborate, and what the chains of command are. And they need to do all this hard work while staying motivated and feeling like they’re part of a larger mission.

Communication 98

Communication IT Collaboration Management 98

Content Marketing Institute

JANUARY 19, 2024

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

Marketing 80

Marketing Brand Audience IT 80

Grammarly

JANUARY 19, 2024

There are a few “rules” of grammar that aren’t actually rules or, at any rate, rules that people like grammarians and linguists can agree on. These scenarios show that the standards and norms around language can be inconsistent and often confusing. One classic example of these non-rule rules is the common advice that infinitives shouldn’t be split—meaning no words should come between the to preceding an infinitive verb and the verb itself.

Construction 96

Construction Text Education Communication 96

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? Search engines have gotten better at understanding what users are looking for. To keep up, your website needs to evolve its search engine optimization techniques. These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords.

Keywords 75

Keywords SEO Search Engine Optimization Contractor 75

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogging From Paradise

JANUARY 19, 2024

I came across a dude on social media a few moments ago who presented ways to overcome reader objections.

Social Media 93

Social Media Blog Blogging Media 93

Publishing Trends

JANUARY 19, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Scholar Discovers More Works By Louisa May Alcott LA Public Library Joins the Book Publishing World BookTok is Everywhere but is That a Bad Thing?

Publisher 90

Publisher Publishing Publishing Blog Post 90