Thu.Aug 18, 2022

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The Cost to Clean Up Your Brand’s Bad Online Reputation

Quick Sprout

Customers and businesses don’t want to work with brands that have a bad online reputation. Whether it’s negative reviews, bad press, or some type of scandal that hurt your company, you must take steps to fix your brand’s perception online. The cost to clean up your brand’s bad online reputation depends on the source, severity, and initiatives you’re planning to take.

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How a Silly Content Question Led to Surprisingly Delicious Answers

Content Marketing Institute

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response.

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Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf

CopyBlogger

Your writing voice makes your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll. Continue Reading. The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger.

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Google’s Helpful Content Update (HCU)

Fat Joe

Hot off the press: Google has just announced a new algorithm update, rolling out next week aptly named: Helpful Content Update or HCU for short. Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Meta For Facebook – Effective Business Ads Objectives

Dr. Rissy's Writing and Marketing

As the social media world evolves, new ideas and improvements have arrived on different platforms and we continue to update you as they do. Facebook is one such example. If you are involved in marketing, you should know that Facebook is the parent platform that owns Instagram, WhatsApp, Oculus, and Messenger. This means that the changes applied to Facebook will also likely find their way onto all these other platforms as well.

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9 Best Copywriting Courses To Improve Your Copywriting Skills

Jasper

Copywriting skills are a must-have for any marketer – whether it’s for emails or sales copy. Improve your skills by learning from the best copywriting courses.

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3 Easy E-Tricks for Writers, and 1 for Fun

The Subversive Copy Editor

Almost every writer I know has a love-hate relationship with their writing program, whether it’s Microsoft Word, Google Docs, Scrivener, or a yellow legal pad. It’s clear there’s no single perfect choice for drafting, editing, and formatting your work for publication. Scrivener is great for drafting but has limited formatting capabilities. Docs is great for collaborations, and it can handle basic formatting, but it lacks compatibility with professional formatting and editing tools like PerfectIt

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