Content Marketing Institute
MAY 18, 2023
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
The Hoth
MAY 18, 2023
High-quality links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born.
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Article Writing
MAY 18, 2023
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Seems easy, right? Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all.
Jane Friedman
MAY 18, 2023
Photo by Valeriia Miller Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Book Pipeline. The 2023 Book Pipeline Unpublished contest awards $20,000 for unpublished manuscripts across 8 categories of fiction and nonfiction.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
BKA Content
MAY 18, 2023
Recession-Proofing Your Business: What Is an Economic Recession? The past few years have seen a series of economic ebbs and flows, leaving business owners and consumers wondering what the future may hold. An economic recession refers to a trend of decline in employment and production in the business cycle. The initial losses cause further reductions in household spending, resulting in a decrease in the overall gross domestic product.
Blogging From Paradise
MAY 18, 2023
After scanning my Facebook messages recently I noticed something. One individual asked me for blogging help.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging From Paradise
MAY 18, 2023
Do you believe that the money is in the email list? Perhaps you want to rethink that approach after reading this post.
BKA Content
MAY 18, 2023
8 Business Benefits of Online Article Writing To blog or not to blog? For many businesses, this remains an open marketing question. If you are trying to grow your brand, you may have heard that online article writing can deliver a strong return on investment. However, for many people, identifying how online writing can translate into bottom-line results can be confusing. 8 Benefits of Online Article Writing When we say blogging or article writing, we really just mean the process of consistently
Article Writing
MAY 18, 2023
When we think about Thought Leaders, people that spring to mind are influential experts like Seth Godin, Tim Ferriss, and Simon Sinek. Why are these the first names that come to mind? It’s because they’ve established themselves over the years as the go-to source for industry-relevant information. In this blog, we’ll go through some of the most effective SEO Strategies for Thought Leadership.
BKA Content
MAY 18, 2023
5 Steps To Write More Compelling Category Descriptions SEO category descriptions are an increasingly important part of content strategy and are becoming a larger part of the e-commerce content marketing mix. As more companies realize the additional SEO benefits that come from well-written category descriptions infused with relevant keywords, the higher the demand there is for this type of content.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Bright Company
MAY 18, 2023
While the best marketers know that developing a strong messaging strategy will improve your marketing performance, this task often fails to leave the to-do list. In the fast-paced world of marketing and communications, a strong messaging strategy is an essential foundation for success. It serves as a guiding light, ensuring alignment, consistency, and effectiveness across.
BKA Content
MAY 18, 2023
How To Create a Landing Page: The Complete Guide Building effective landing pages is essential for B2B and B2C businesses. The question, however, is why and how are they so vital to your website? Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. The trick is learning how to create a landing page that moves people to action.
Grammarly
MAY 18, 2023
You’re probably used to responding to different sources in essays. For example, in an academic essay, you might compare two books’ themes, argue for or against a position, analyze a piece of literature, or persuade the reader with facts and statistics. In one way, a reflective essay is similar to an academic essay. Like an academic essay, a reflective essay can discuss ideas and concepts from books, literature, essays, or articles.
BKA Content
MAY 18, 2023
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. In both scenarios, you’re likely overlooking a few smart online monetization strategies to monetize your content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Hacker
MAY 18, 2023
Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. To that, I say, of course. Content marketing is INCREDIBLE. It has the power to bring your ideal customers straight to your doorstep, engage them, build a relationship with them, and inspire them to convert. Companies that blog earn 67% more leads on average. 71% of marketers say content marketing is more important to their organization than ever. 70% of buyers re
BKA Content
MAY 18, 2023
10 SEO Blog Writing Tips for Small Businesses SEO blog writing is a powerful tool that can help brands increase their visibility and authority. It can also help enhance search engine optimization. However, writing blog content for SEO isn’t an easy channel to compete in. To create effective blog content, you need the right blog strategy to bring it together, the right blog formatting and design to keep readers interested, and the right SEO blog writing services to help you scale your marketing e
BKA Content
MAY 18, 2023
The Many Benefits of a Guest Blog Writing Service Guest blog writing is one of the best ways to increase your authority within an industry, boost your brand exposure and increase the number of backlinks to your site from high-ranking domains. With all the benefits that come from guest blogging, why don’t more businesses do it? The issue lies in an organization’s ability (or inability) to increase their content writing bandwidth.
BKA Content
MAY 18, 2023
Why You Should Be Building Location Pages Are you a business with multiple physical locations? Do you want to increase online traffic and convert more leads? A location page is exactly what you need. Marketing today has completely evolved over the years, making digital marketing a vital part of any campaign. Not only marketing, but business itself has changed and requires companies to get creative when reaching out to customers.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
BKA Content
MAY 18, 2023
8 Types of Ecommerce Content You Should Start Using Ecommerce has never been more relevant in today’s world. With so much competition for online stores, it is essential that you do what you can to stand out from the crowd. But how do you get the upper hand digitally? The key is through content marketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before.
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