Susan Greene
FEBRUARY 24, 2019
I was recently interviewed by a college student exploring a career as a freelance copywriter. Below is a transcript of our conversation, which I thought other people considering getting into freelance copywriting might find helpful. — Susan Greene, Freelance Copywriter, Orlando, Florida?. To be successful as a freelance copywriter, you need to have good selling skills in order to land clients.
Jeff Goins
FEBRUARY 24, 2019
People often ask me how I work and I refuse to answer the question because it has absolutely no value at all. Almost every morning after dropping off my kid at school, I go to the same coffee shop, sit at the same table, drink the same cup of coffee, and write. It’s the same ritual, every day.
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Content Marketing Institute
FEBRUARY 25, 2019
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 19, 2019
Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
FEBRUARY 4, 2019
Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug
Contented
FEBRUARY 27, 2019
When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one. . I knew something had to change. I needed more flexibility (and way less stress than my lawyer job). I wanted to have more control over how my day looked.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jeff Goins
FEBRUARY 3, 2019
Do you remember when you started it, this thing you now call your craft? Do you remember when you did it because you loved it, because you couldn’t stop doing it? I don’t. But I’d like to remember. I’d love to go back to being an amateur if I still can.
Content Marketing Institute
FEBRUARY 15, 2019
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 12, 2019
I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.
Moz
FEBRUARY 1, 2019
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
FEBRUARY 14, 2019
The post Five Ways to Quadruple Your Blog’s Income appeared first on ProBlogger. Let’s say you’ve already monetized your blog – at least to some degree. But while you’re bringing in some revenue each month, it’s not as much as you’d like. Perhaps you want to be quit your day job, or take your business to the next level. So how can you start earning more?
ThemeIsle
FEBRUARY 20, 2019
Are you asking yourself, “what is web analytics?” Web analytics is a way of collecting and analyzing what’s happening on your website. It can cover everything from what your visitors are doing, where they come from, what content they like, and a whole lot more. By using a web analytics tool to collect data, you’ll. The post What Is Web Analytics?
Neil Patel
FEBRUARY 5, 2019
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.
Neil Patel
FEBRUARY 26, 2019
I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
FEBRUARY 19, 2019
What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 28, 2019
Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 27, 2019
Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 8, 2019
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading → The post 6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019 appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
FEBRUARY 21, 2019
Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading → The post How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 22, 2019
Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece. Continue reading → The post 3 Tips for Eyeball-Worthy Content appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 12, 2019
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 20, 2019
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading → The post If You Give a Community a Cookie … How to Create a Great Digital Neighborhood appeared first on Content Marketing Institute.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
FEBRUARY 26, 2019
How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading → The post How to Use Twitter to Connect for Link-Building appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 1, 2019
? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist.
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.
Content Marketing Institute
FEBRUARY 14, 2019
Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
FEBRUARY 18, 2019
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading → The post Time to Get Schooled on Content Marketing Skills appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 11, 2019
Where do they find the time? Paragons of productivity in content marketing share their secrets to help you tackle that seemingly endless list of tasks. Take a moment (and a breath) to peek over their productive shoulders. Continue reading → The post 8 Tips (and a Few Tools) for Getting S**T Done appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 7, 2019
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading → The post Why You Need Better Conversion Tracking to Win the Sales Game appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 13, 2019
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? [New Research] appeared first on Content Marketing Institute.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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