Freelance Magic

JANUARY 6, 2021

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

Agency 211

Agency Freelance Freelance Copywriting Portfolio 211

Susan Greene

JANUARY 31, 2021

Barefoot Writer is an organization dedicated to helping writers gain the skills they need to be a successful freelance copywriter and achieve their writing dreams. I was flattered to be asked to be in their monthly magazine. Below is the article they wrote after interviewing me. (The cover photo is not me, FYI.) The post Barefoot Writer Interview with Susan Greene appeared first on Susan Greene Copywriter.

Writer 130

Writer Freelance Copywriting Copywriter Copywriting 130

Nick Ursborne

JANUARY 22, 2021

If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place. Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you. The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

Digital Marketing 130

Digital Marketing Marketing Copywriter Copywriting 130

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.

Marketing 145

Marketing Email Copy Copy Landing Page 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 28, 2021

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Audience Marketing 145

Jeff Goins

JANUARY 28, 2021

On The Portfolio Life this week, I’m talking to Elida Field, a professional artist whose work has been featured in the White House and on magazine covers. She’s currently working on her first book, Nobody Dies in Art Class. To learn more about her work, check out www.elidaart.com What we’re talking about: How reaching out to other artists and influencers can help you grow.

Portfolio 100

Portfolio 100

Moz

JANUARY 27, 2021

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans.

Keywords 73

Keywords Landing Page Utilities Brand 73

Nick Ursborne

JANUARY 2, 2021

At this time of year, I always spend a few days reflecting on the year that just passed, and thinking about the year to come. This year, before thinking too much about what’s to come in 2021, I looked back further than just last year. In fact, I looked back at the last 10 years. In particular, I wanted to take a look at the new ventures and projects I had embarked on, and see which of them worked out the best.

Projects 130

Projects Copywriter Copywriting Social Media 130

Neil Patel

JANUARY 20, 2021

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Content Marketing Institute

JANUARY 25, 2021

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.

Content 145

Content Content Marketing Marketing Post 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Neal Schaffer

JANUARY 26, 2021

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re […] 15 Best Blog Writing Services to Consider appeared first on NealSchaffer.

Writing Services 52

Writing Services Writing Blog Blogging 52

Words Matter by Wix

JANUARY 26, 2021

A , classic scene in the Monty Python movie, The Life of Brian , asks the question: “What have the Romans ever done for us?” While the Romans are long gone, their influence remains strong in the English language with its many Latin loanwords, including alumnus. The Romans originally used the word alumnus to mean “foster child”. It eventually evolved to also mean “pupil”.

Education 52

Education Text Communication Writer 52

Moz

JANUARY 31, 2021

Posted by Tom.Capper. Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above.

SEO 73

SEO Warehousing Keywords Copy 73

411 Writers

JANUARY 22, 2021

If there’s one thing that’s true for all content marketers, it is that we’re always looking for new ways to engage audiences. Ways that are easy to apply and easy to track their efficiency. Yes, unicorns are less rare than these, but strategies like that do exist. One of them is gamification. This so-called gamifying of a brand’s strategy has challenged traditional digital marketing and content writing services.

IT 52

IT Marketing Digital Marketing Concept 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Neil Patel

JANUARY 22, 2021

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.

Banking 145

Banking Text Ads Audience 145

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

Website 145

Website SEO Content Engineering 145

Neal Schaffer

JANUARY 26, 2021

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re like most bloggers, the main reason your blog exists is that you love to write.

Writing Services 52

Writing Services Writing Blog Blogging 52

ThemeIsle

JANUARY 13, 2021

Naming a business is something that a lot of entrepreneurs can struggle with. You need to consider a lot of things and it's not easy keeping them all in mind. This is why you should consider a business name generator. The post 9 Best Business Name Generator Tools for Catchy Name Ideas appeared first on ThemeIsle Blog.

Blog 52

Blog Blogging IT Post 52

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Moz

JANUARY 26, 2021

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

Insurance 69

Insurance Content Creation Utilities Keywords 69

Words Matter by Wix

JANUARY 12, 2021

Metaphors are powerful tools that allow us to , unleash our creativity , expose our inner worlds, and stand out in our writing and speech. We use metaphors dozens of times every day, yet what exactly are they, how are they built, and what distinguishes them from other figures of speech? Simply put, a metaphor is a figure of speech that states that one thing is another thing.

Concept 52

Concept Text Creativity Audience 52

Neil Patel

JANUARY 12, 2021

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

Keywords 145

Keywords Text SEO Projects 145

Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

SEO 145

SEO Engineering Content Marketing Brand 145

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neal Schaffer

JANUARY 13, 2021

I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content Management System, it is estimated that WordPress powers 35% of all websites on the Internet.

Content Management System 52

Content Management System Social Media Blog Blogging 52

411 Writers

JANUARY 7, 2021

It’s that time again. As the clock struck midnight and we welcomed the new year with hopes and dreams, many began planning for the twelve months ahead, including business owners, webmasters, digital marketers, and folks like us at 411 Writers — content professionals. We sat down to review the state of content marketing in 2021 by looking at what worked last year, what didn’t, what experts are saying, and how our clients’ requirements for our content writing services have changed over the last fe

Content Marketing 52

Content Marketing Marketing Digital Marketing Content 52

Moz

JANUARY 26, 2021

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.

Finance 66

Finance Consulting SEO Engineering 66

Words Matter by Wix

JANUARY 4, 2021

So you’re putting the finishing touches on your CV or , resume website , but you can’t remember how to write out the name of your graduate degree. Does it have an apostrophe? Should it all be capitalized? Well, you actually have a few formatting options, but the most common and most correct way to spell it all out is “master’s degree”, including an apostrophe and not capitalized.

IT 52

IT Education Engineering Writer 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.

Brand 145

Brand SEO Brand Awareness Keywords 145

Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Content Social Media 144

Contentwriting

JANUARY 26, 2021

Customer Purchase Journey and Mapping in Digital Analytics In online marketing, customer purchase journey and mapping is an essential part of this online journey. The purchase funnel comprises of different stages. Like, Acquisition, Behavior, and conversion. Acquisition is what building awareness about your product or service and making the prospect interested in your product or service Behavior, as to how.

Writing Services 40

Writing Services SEO Writing Content 40

Grammar Underground

JANUARY 25, 2021

Do you bring a friend to the movies or do you take a friend to the movies? The answer isn't always clear. The post Bring and Take first appeared on Grammar Underground with June Casagrande.

Copy 40

Copy Post 40

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment