Neil Patel
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Content Marketing Institute
MAY 21, 2018
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots of content goes unread, and not for a lack of bullhorn-blowing.
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ThemeIsle
MAY 14, 2018
Looking for some free blog sites to help you start sharing your writing with the world? Whether you just want to share updates with your family and friends or you want to start a blog and build a broader audience, we’ve put together ten great sites where you can start a blog for free. We’ll. The post 10 Best Free Blogging Sites to Build Your Blog for Free in 2023: Tested, Compared and Reviewed appeared first on ThemeIsle Blog.
ProBlogger
MAY 15, 2018
Do you wish more readers would comment on your blog posts? Some bloggers think commenting is dead. And while that’s not the whole picture , there may be some truth in it. When I started blogging back in 2008, Twitter and Facebook were only just taking off. And if readers wanted to respond to a post, they’d normally leave a comment on the blog itself, rather than tweet or comment on a Facebook thread.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 30, 2018
I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this: If you create all this great content and yet you’re not putting it in front of the right person at the right time on the right platform on the right device in the right format in
Content Marketing Institute
MAY 7, 2018
I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 31, 2018
Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience.
Content Marketing Institute
MAY 22, 2018
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribut
Neil Patel
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Content Marketing Institute
MAY 4, 2018
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MAY 8, 2018
When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our lives that we might overlook how much power they can wield – and how much branding value they can provide – when used strategically as a content marketing platform.
Content Marketing Institute
MAY 9, 2018
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. with virtual and augmented reality.
Content Marketing Institute
MAY 3, 2018
“Ever want to throw your computer across the room?”. When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. And there’s a good reason. “We’re expected to be content superstars ,” Cathy explains. “We’re caught between automation and the human touch. How do we use AI? Where do we draw the line in automation?
ThemeIsle
MAY 28, 2018
Most bloggers know to use tools like social media, newsletters, and paid advertising to increase their blog reach, but many haven’t even heard of blog hops, one of the most powerful free tools in the blogging world. So what are blog hops – and how can you use them to build your community? What are. The post What Are Blog Hops? A Beginner’s Guide to Blog Hops appeared first on Themeisle Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
MAY 23, 2018
Did you know that email marketing has one of the best ROIs out there? But it’s not always easy to get more WordPress email subscribers. You could have thousands of visitors and barely get 10 subscribers. I know – I’ve been there. I’ve also been on the opposite end. I was able to increase email. The post Get More WordPress Email Subscribers: Step-by-Step to 2x Your List appeared first on Themeisle Blog.
ThemeIsle
MAY 22, 2018
Search Engine Optimization (SEO) is all about tweaking your content so it’s more attractive to search engines like Google. However, you also need to make sure that Google can find your content in the first place. To help make sure Google indexes all of your content, you can create a WordPress sitemap. A sitemap is. The post WordPress Sitemap: How to Create One, Plus How It Helps With SEO appeared first on Themeisle Blog.
ThemeIsle
MAY 8, 2018
So you want to learn how to start a food blog and make money doing it? Well you’ve landed on the right page, because that’s exactly what you’ll learn as we walk you through the process of monetizing a food blog. Before we begin, it’s important to first understand that there are two broad steps. The post How to Start a Food Blog and Make Money: Step-by-Step Guide appeared first on Themeisle Blog.
ProBlogger
MAY 14, 2018
Starting a Blog on a Topic Where You’re Not an Expert. Can you start a new blog when you’re not an expert on the topic you’ll be writing about? Of course you can. You can blog about any topic you like. But should you blog about a topic you don’t have any expertise in? I think it’s okay to start a blog on a topic you don’t know a lot about.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
MAY 22, 2018
Open up a new tab in your browser and go to the homepage of your blog. What do you see? There’s a good chance you see your most recent posts. This is, after all, what most WordPress themes default do. And if you’ve been blogging for a long time, it might be how you expect a blog’s homepage to look. For some bloggers, it’s a perfectly good choice. But for others, a list of posts isn’t what they want first-time readers to see.
ProBlogger
MAY 21, 2018
6 Places You Can Find Writers to Help with Your Blog. As much as we’d all like to write posts for our blogs, it’s not always that easy. You may find you don’t have enough time to dedicate to your blog. Or you may lose your passion for the topic after writing about it for so long. So why not look for another writer who can help you out?
ProBlogger
MAY 3, 2018
I regularly get asked by new bloggers for blogging ‘rules’ or ‘blueprints’ for building a successful blog. What platform and tools should I use? How long should the posts be? Should I have comments switched on or off? What kind of opt-in should I use? In this short video I share my reaction to this talk of rules and blueprints.
ProBlogger
MAY 1, 2018
Today’s post is a case study with Undercover Architect , Amelia Lee. Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. Here’s how she did it. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
MAY 13, 2018
Every year thousands of bloggers buy The Genius Blogger’s Toolkit because the value is just that good. And the 2017 Toolkit was no exception, with 91 blogging resources valued over $5,800 - for a limited time offer of just $97. For two days only, the offer is back on the table! Grab the whole toolkit (including one of ProBlogger’s best selling resources) for just $97, right now.
Content Marketing Institute
MAY 1, 2018
Good content is one thing, but great online content is another. How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience. But it should also convert like crazy. After all, that’s the point of content creation for us, the marketers. The good news is that content that is high-performing for us is useful for them, our readers.
Content Marketing Institute
MAY 11, 2018
You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.
Content Marketing Institute
MAY 17, 2018
Editor’s note : The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company to produce enough content to drive the business.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
MAY 29, 2018
Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help. Are you struggling with too much content marketing work? Looking for ways to improve your productivity and free up some time?
Content Marketing Institute
MAY 14, 2018
Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study.
Content Marketing Institute
MAY 10, 2018
Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. #Content that’s not backed by an editorial mission statement is like a ship w/out a compass.
Content Marketing Institute
MAY 25, 2018
Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer … Having graduated from child actor to blockbuster star, it’s har
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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