Kayleigh Moore
SEPTEMBER 30, 2021
How can a freelance writer go about getting new clients if they don't use social media? As someone who's been thinking a LOT lately about the mental bandwidth social media takes up, this seemed like a good topic to tackle head-on. And the truth is: You can be a social media ghost and still have a thriving freelance writing business. Now, don’t get me wrong: I *love* social media ( Twitter especially.
Neil Patel
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
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Content Marketing Institute
SEPTEMBER 1, 2021
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.
David Meerman Scott
SEPTEMBER 9, 2021
Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Animalz
SEPTEMBER 22, 2021
Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget that what they’re reading is, first and foremost, a marketing asset. This is sometimes caused by an obvious misstep, like a ham-fisted product reference or an out-of-place call-to-action. But most of the time, the signs are subtle and more insidious, providing a glimpse through the masquerade to the sales engine underneath.
Moz
SEPTEMBER 6, 2021
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Content Marketing Institute
SEPTEMBER 23, 2021
Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.
David Meerman Scott
SEPTEMBER 15, 2021
Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.
Spectrum Net Designs
SEPTEMBER 27, 2021
Looking to Rebrand Your Business? Consider These! Rebranding your business is necessary to keep your business afloat. It demonstrates that your business is current and capable of reinventing its image so you can continuously resonate with your audience. Brands can lose momentum over time, so it is important that you freshen up your brand and […].
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
SEPTEMBER 13, 2021
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
Kayleigh Moore
SEPTEMBER 14, 2021
If you're writing copy (as in, writing to sell something), there are four things I recommend doing. 1. Write in first person. First person means using pronouns like ‘we’, ‘us’, and ‘our’. This inclusive language taps into what Seth Godin calls tribal marketing. “More than features and benefits, we’re driven to become part of a tribe,” he writes. That means creating copy that teases out the mentality of “people like us do things like this.
Neil Patel
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
Content Marketing Institute
SEPTEMBER 2, 2021
Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
David Meerman Scott
SEPTEMBER 21, 2021
I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!
The Subversive Copy Editor
SEPTEMBER 22, 2021
Recently, a question that went something like this appeared in a Facebook group for writers seeking help from book editors: Help with this sentence please! “Some advice, for whoever/whomever is interested.” A friend said it should be “whoever” and my editor said “whomever.” How do you vote? In the rollicking spirit of Facebook, grammar is routinely decided by ballot.
Moz
SEPTEMBER 10, 2021
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Kayleigh Moore
SEPTEMBER 10, 2021
There’s a lot of writing out there in the world, but the stuff that stands out in our modern, noisy world seems to follow one approach: It takes a stance. It puts a stake in the ground and says, “This is what I think and believe to be true. Here’s why.” Why does it stand out? Because expressing an opinion (especially online) entails a certain level of risk.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Content Marketing Institute
SEPTEMBER 21, 2021
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
David Meerman Scott
SEPTEMBER 28, 2021
While some organizations are tentatively considering a move back to in-person events or considering hybrid events in 2022, most are doubling down on virtual events. No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain and inform your audience.
Write to Done
SEPTEMBER 18, 2021
Do you want to learn how to find topics to write about? Do you ever sit down to write a blog post, article or chapter, and nothing, but nothing appears in your mind? This is the dreaded writer’s block. The good news is that if you use the following 15 tips, you will generate more […].
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Moz
SEPTEMBER 15, 2021
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
Digifloat
SEPTEMBER 16, 2021
Are you looking to hire freelance writers for your company? Most employers struggle to recruit the right people since it’s an extremely difficult process. The reason most people struggle to hire freelance writers is that they don’t know the exact steps. What we know is the classic recruiting process of finding prospects > conducting interviews > hiring the employee.
Neil Patel
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.
Content Marketing Institute
SEPTEMBER 14, 2021
You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Spectrum Net Designs
SEPTEMBER 16, 2021
How to Create a Landing Page for Your Business A landing page is a frequently used marketing term for the first page a user lands on when they click on a link from an external source, such as an advertisement or SERP listing. They click the link, and it will take them to a specifically […]. The post How to Create a Landing Page for Your Business appeared first on Spectrum Net Designs.
Write to Done
SEPTEMBER 18, 2021
The action of actually writing, putting your fingers over the keyboard and typing, or grabbing that pen and putting words down on paper, is only part of what it means to be a writer. Writing is staring out the window, lost in thought. Writing is experiencing life, and noticing the details. Writing is people-watching. Taking […].
Moz
SEPTEMBER 8, 2021
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
David Meerman Scott
SEPTEMBER 3, 2021
Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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