November, 2011

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The Elevator Pitch: A Guide for an Internet without Elevators

Men With Pens

Everyone’s heard they need an elevator pitch. This pitch is supposed to be less than ten seconds, but it should be so compelling that your elevator companion immediately goes wide-eyed and captivated, clasps your hand and declares that they’ve never needed anything so much as they need you and your services, right now. In an online world, pretty much no one rides the elevator with a prospective client.

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10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.

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How to Spam Yourself to Success

Men With Pens

Ladies and gentlemen, I have done it. I have found the ultimate secret to success. The magic bullet, if you will. It’s a precise method that takes you from where you are now (nowhere) to where you want to be (pool side, surrounded by beautiful individuals and sipping on something that’ll get you very intoxicated). Best of all, you won’t have to pay $997 for some bloated ebook + video course that takes 40 million hours to get through and bores you half to death.

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The Difference between Simple and Easy – And Why It Matters to Bloggers

Men With Pens

Simple and easy are often used interchangeably, and in many cases they are. But simple and easy are different words with different meanings. What is simple is not always easy. This is an important distinction, because we often look for so-called ‘secrets’ the probloggers guard only to find that what they do is fairly simple stuff. And almost straight away, we discredit or downplay those ‘secrets’ because we don’t believe it can be that simple.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Do You Stick to Your Commitments?

Men With Pens

You probably read that title and thought of your most recent vow of commitment – a course, or your business, or your marketing, or that thing you’ve been putting off. And you probably thought, “Hell yeah! I’m definitely committed!”. I’m sorry to say that you’re probably not. Think of all those New Years’ promises people make every year – to go on a diet, to quit smoking, to spend more time with their kids, to focus on this or that.

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The Best Blog Growth Strategy is to Say Thank You … a Lot!

ProBlogger

This guest post is by Danny Iny of firepolemarketing.com. Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content? The list goes on—I could fill a page if I had to, and I’ll bet that you could, too. Every one of these strategies will work for some people, and some of these strategies will work for most people.

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5 Ways to Never Run Out of Blog Post Ideas

ProBlogger

This guest post is by Katy Farber of Non-Toxic Kids. When I started Non-Toxic Kids four years ago, I had no idea I would never run out of things to write about. In all those four years of posting between three and seven times I week, I never struggled for more than a few minutes with a topic to post about. Why? Maybe it has to do with my tech-savvy mom who is constantly sending me interesting links to articles about current parenting and health issues.

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Why Bloggers Should Self-Publish

ProBlogger

By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, How to be the Luckiest Man Alive and I Was Blind But Now I See (the latter was just published last month and is #2 for

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3 Powerful Reasons Why Taking a Break Will Refuel Your Writing

ProBlogger

This guest post is by Paul Jun. Coffee has been consumed (and hopefully breakfast). Brain is revving, fingers are warm, your neck just cracked in the most awkward way, but it feels great. Image copyright tlorna - Fotolia.com And. Go! Go! G– Sigh. Nothing. Nothing is happening, fingers are paralyzed, brain feels disconnected from the spinal column, and the constant scratching of your head has turned into an everlasting burn.

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10 Of The Web’s Best Sidebars

ProBlogger

This guest post is by the Blog Tyrant. The sidebar is the second most important place on your site. It is where, after engaging with your content, people head over to subscribe to your list, follow you on Twitter, or buy your product. It is vital that you get it right. In this post I am going to show you some of the web’s best sidebars, and then talk about how you can improve yours with a goal to get more subscribers and conversions, and make more money.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Fiverr Outsourcing Tips for Bloggers

ProBlogger

This blog post is by Rhys Wynne of The Blogging Dojo. Recently I’ve been a part of a great discussion on a few blogging forums where we’ve talked about Fiverr. Fiverr is a website where, for $5, you can get a variety of tasks completed. For bloggers, particularly those starting out, outsourcing some of your blog to a third party may seem to be a luxury you can ill afford.

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Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

This guest post is by Matt Long of LandLopers.com. People are attracted to travel blogging for a lot of reasons. For some, they are doing a year-long trip and simply want an easy way to keep in touch with friends and family. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus.

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The Secret Ingredient to a Successful Blog

ProBlogger

This guest post is written by Ava Jae of Writability. If you’ve been blogging for any amount of time, you’ve heard that content is king. You’ve been told that everything else—design, SEO, in and outbound links—those things are a bonus, but the real thing you need to focus on is your content. And it’s true, content is king, because even an SEO-optimized blog with a beautiful, user-friendly design and a parade of in and outbound links will fail without great content.

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3 Secrets to Not Getting Discouraged as a Blogger

ProBlogger

This is a guest post by Jeff Goins of Goinswriter.com. The other night, I was catching up with a writer friend who is taking his first steps towards becoming a professional blogger. He was frustrated and upset, wanting to quit. Listening to him, I realized something: writing is discouraging work. It’s a time-consuming, underpaid, solitary activity.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Bloggers Should Meditate

ProBlogger

This guest post is by Orna Ross. If you’re a blogger, you should meditate. That’s the conclusion of a flurry of recent research from the fields of psychology and neuroscience. Willpower, discipline, and hard work may squeeze your blog post out. But if you want to produce words and ideas with ease, if you want to revel in the joy that makes it all worthwhile, and if you want to be as good as you can be, you need to know how to nurture inspiration, detach from daily distress, and cultivate creati

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Define Successful Blogging for You

ProBlogger

At the recent ProBlogger training day in Melbourne, surprise guest Tim Ferris said something that resonated with many attendees (if the number of tweets it got was anything to go by). His message was simple: define what success means to you. Many bloggers that I meet start out with a goal of having a successful blog, but have little idea what that actually means.

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The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

ProBlogger

This guest post is by Jon Morrow of boostblogtraffic.com. Okay, so not everybody is a natural-born Steven Spielberg. You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers. Image copyright Rafa Irusta - Fotolia But is it reasonable to think you can be “spellbinding?

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5 Tips for Maximising Your Earnings from Amazon’s Affiliate Program During the Holidays

ProBlogger

With the holidays almost upon us, now is a time for bloggers who are Amazon Affiliates to act to capitalize on what is usually one of the most profitable times of the year. While Amazon is not my biggest source of income (it makes up around 5% of total income for me) it does spike at this time of year. Here’s how Amazon performed in 2010 and into the early months of 2011 for me.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Blogger’s Guide to Meaningful Engagement on Facebook, Google+, and Twitter

ProBlogger

This guest post is by Neil Patel of KISSmetrics. When it comes to social media, Facebook, Google+, and Twitter are the big three. If you’re not on these social sites, then you are missing out on great business opportunities. If you are on these sites, however, you probably know that getting meaningful engagement with your followers isn’t easy. You can easily drown in the noise, so you need tips and tools to help you break through that noise.

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From Failed Idea to Profitable Product: What I Learned from Failure

ProBlogger

This guest post is by Björgvin Benediktsson of Audio Issues. The biggest insecurity we bloggers face is the question of whether anybody is actually going to buy our product. We can’t give away our content forever, and those Google ads are hardly going to pay the bills. That’s why every blogger should offer his or her own product. You can recommend other products without seeing a noticeable return.

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Why Submit Your Best Posts as Guest Posts?

ProBlogger

This guest post is by Aman Basanti of ageofmarketing.com. If you have been in the blogging game for any number of months, you already know about the power of guest blogging in generating traffic and exposure to your blog. Yet there are new bloggers out there who hear about the power of guest posting, but still do not understand why it is so effective.

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Why You Should Write 20 Posts Before You Launch Your Blog

ProBlogger

This guest post is by Aman Basanti of ageofmarketing.com. If you have not yet started a blog, stop. Write 20 to 30 posts before you launch. It may sound counter-intuitive, but this strategy may just be the thing to help you succeed as a blogger. Why? It stops you from quitting. Here is the number one reason most bloggers fail: they lose the will to continue.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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2nd Edition of 31 Days to Build a Better Blog – Coming Next Week

ProBlogger

Tens of thousands of ProBlogger readers have completed the popular 31 Days to Build a Better Blog challenge and next week we’re taking it to a new level with the release of the 2nd edition eBook. 31DBBB – the Story So Far. Back on 30 July 2005 I had a crazy idea – what if I ran a series of posts over the month of August that year that would give ProBlogger readers a little bit of teaching each day and a homework activity to go away and do – each one focused on helping the

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10 Steps to Writing Mindfully for Your Blog

ProBlogger

This guest post is by Sean Madden of Mindful Living Guide. These past few months—in my summer and early autumn creative writing classes—I’ve not focused so much on the mindfulness aspect of my teachings. Perhaps this had to do with the energetic pace of summer, which only recently faded here in the South East of England. Just last week autumn seemed finally to arrive and with it the cozy, heartwarming smells of wood and coal smoke rising from the chimneys of local cottages.

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How to Write Posts People Will Remember

ProBlogger

I am fortunate enough to meet quite a few of my blog’s readers face-to-face at conferences. It’s always a surreal and enlightening experience. One of the most interesting parts of the experience is having readers share with you the posts that you’ve written that they remember most. On some occasions they remember things you’ve written years in the past!

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5 Ways I Kill Two Birds With One Stone and Generate Ideas for Blog Posts

ProBlogger

I love making the one piece of work pay off multiple times. One of the ways I do this is by turning other activities that I do into blog posts. Here’s five ways I’ve done it recently. 1. Live streaming video sessions. If I find myself with a spare half hour to fill in, one of the activities that I’ll sometimes engage in is a live video streaming session on Ustream.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Act Like a Pro

ProBlogger

This guest post is by Jean Compton of jeancompton.com. What would you do if you knew you were going to get paid a large chunk of cash—up front, without any pre-conditions—to do something? What would you do? How would you act? If it was something totally in the realm of your capabilities you’d get to work on it right away, right? You’d put in your best effort showcasing your greatest skills knowing that you were fluent in the information being asked for and sure that you would deliver a top notch

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What Blog Platform Do You Use Most? [POLL]

ProBlogger

It’s been a couple of years since we ran a poll here on ProBlogger about the blogging platform that readers are using, so I’m keen to see the results on this one. n n. What Blog Platform Do You Use Most? MovableType. WordPress.org (Self Hosted). WordPress.com (Free Version). TypePad. Blogger/Blogspot. Livejournal. Drupal. Expression Engine.

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The Expert Fallacy

ProBlogger

This guest post is by Dan Meyers of Your Life, Their Life. In general, most of our goals as bloggers center around becoming authorities on subjects—the kinds of authorities that others look to for advice. What’s the title that usually comes with this position? An “expert.” There are some clear advantages to the title “expert” that are worthy of our efforts.

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Get Your 2nd Edition Copy of 31 Days to Build a Better Blog Today (for 25% Off)

ProBlogger

Does your blog need a boost? Are you looking for inspiration to kick start it again after some time off? Do you need a little inspiration to help you get things rolling again? If so – you’re not alone. Most bloggers go through periods where they either lack motivation, get distracted or suffer from blogger disillusionment. This is why I created 31 Days to Build a Better Blog – and why today we’re launching the 2nd edition version of it – freshly updated and revised

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha